Canon U.S.A. Renews Sponsorship Agreement With The New York Yankees
Iconic Brands Agree to Three-Year Deal As New Yankee Stadium Opens
LAKE SUCCESS, N.Y. – Canon U.S.A., Inc., a leader in digital imaging, announced that it has extended its sponsorship with the New York Yankees, one of the most storied franchises in professional sports, through 2011.
As part of the agreement, Canon will be the “Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees.” The sponsorship will include signage on Yankee Stadium’s left field wall as well as a home plate rotating advertisement. Additionally, as part of a special Canon promotional day, scheduled for May 20, the first 18,000 fans in attendance will receive a cap featuring both the Canon logo and Yankees logo.
“Canon and the New York Yankees are two iconic brands that have complemented each other well throughout our partnership over the last decade,” said Jack Suzuki, senior director and general manager, Corporate Communications Division, Canon U.S.A. “Being partners with the Yankees as they usher in a new era with the opening of their new Stadium is going to be a gratifying and a proud moment for both brands. We hope to see many Yankees home runs hit over our sign throughout the season.”
“We are excited to be continuing our long term alliance with Canon. It is a fully-integrated relationship from premium signage and a giveaway day, to the installation of Canon copiers in the Stadium’s offices,” said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2008 list, and is on the 2008 BusinessWeek list of “Top 100 Brands.” At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by the United States Patent and Trademark Office
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.