Avis Europe Plc Deploys SPSS Predictive Analytics Software
CHICAGO, 01/30/06 — SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today announced that Avis Europe Plc has deployed SPSS predictive analytics software to improve insight into its customer activity.
The car rental group, which operates in 3,000 locations across 108 countries worldwide, is using SPSS’ data mining software as part of the development of its customer relationship activity.
According to Tom Tweddell, head of direct marketing at Avis, “SPSS will provide a step change in our ability to understand customers’ needs and better satisfy these in the future.”
SPSS’ software allows a wide range of statistical analysis across customer records and transactional data. Avis Europe will use the results to develop customer profiles and segment its data more accurately. In turn, this information will be used to improve the effectiveness of Avis’ sales and marketing campaigns across Europe.
Tweddell continued, “Not only does SPSS give us new analytical, statistical and predictive modeling capabilities to drive our customer strategy forward, it has been easy to integrate with our existing information systems, is straightforward to use and is allowing us to automate a number of previously manual, time-consuming processes.”
“We’re proud that industry leader Avis is deploying our predictive analytics software to gain enhanced customer insight,” said SPSS President and CEO Jack Noonan. “The capability to probe and stay ahead of customers’ ever-changing perceptions is key to competitiveness, and one of the unique benefits of our software. And leading organizations worldwide are increasingly harnessing this valuable tool.”
About Avis Europe (www.avis-europe.com)
Avis Europe is the leading car rental company in Europe, Africa, the Middle East and Asia, serving customers via the Avis and Budget brands in over 3,800 locations.
About SPSS Inc.
SPSS Inc. (NASDAQ: SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company’s predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.
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- Bob Reczek
- Corporate Communications Manager
- SPSS Inc.
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