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Significant Gap Between HDTV Ownership and HD Programming Usage Among US Households


SCOTTSDALE, Ariz. - The number of households with an installed high-definition television (HDTV) continues to grow worldwide. However, this installed base of households is decidedly biased to two countries: the US and Japan. Further, within the US market, there is a significant gap between HDTV ownership and households utilizing HD programming, reports In-Stat .

The number of US HDTV households, defined as households having both an installed HD-capable TV set and also receiving and watching HD programming, increased by almost 40% in 2008. However, the growth rate could well have been much larger. “In the US, there are more than 39 million households with an installed HDTV set,” according to Mike Paxton, an In-Stat analyst. “However, only 22 million of those are HDTV households, meaning that 17 million US households with an installed HDTV set are not watching HD programming.”

Recent research by In-Stat also found the following:

* On a global basis, HDTV service remains limited to a relatively small number of countries, primarily the US and Japan.
* At year-end 2008, there were over 36 million HDTV households worldwide, up from 29 million at year-end 2007.
* Even though the number of European HDTV households is rising, it will be 2011 before the number of HDTV households in that region reaches the 10 million mark.
* Cable and satellite TV service providers provide HD programming to almost 80% of all HDTV households. Telco TV service providers and terrestrial broadcast TV service providers provide service to the remaining HDTV households.

Recent In-Stat research, Worldwide HDTV Households: 36 Million and Growing (#IN0804055MBS), covers the worldwide market for high definition television services. It provides an analysis of:

- The availability of HDTV services around the world

- Market and industry drivers for HDTV services

- How the development of different HD business models is impacting the market for HDTV services

- Results of a 2008 US consumer survey about HDTV ownership and services

- A look back at the historical growth of HDTV services

- A breakdown of HDTV households by geographic region and by transmission platform (cable, satellite, terrestrial, telco/IPTV)

The research also contains a forecast for worldwide HDTV households through 2012.

For more information on this research or to purchase it online, please visit: or contact a sales representative:

The price is $2,995 (US).

This research is part of In-Stat’s Multimedia Broadband Services service. Broadband and video are everywhere, but who will win, and with which service offerings, continues to be a multi-billion dollar global question. In-Stat’s MBS research provides a worldwide, comprehensive perspective on the delivery of consumer broadband voice, video, and data services to assess the strengths and weaknesses of each delivery pipe. Providing invaluable data on enablers and blockers, MBS examines existing and potential subscribers, business models, industry agendas, and key cross-market combatants.


* Title: Worldwide HDTV Households: 36 Million and Growing
* Service: Multimedia Broadband Services
* Product Number: IN0804055MBS
* Publication Date: December 2008
* Number of Pages: 40
* Price: $2,995 U.S. Dollars
* Abstract, Table of Contents, Figures & Tables
* Members Only Access: Full text HTML , PDF

Market Research from In-Stat

In-Stat offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.

In-Stat is a strategic segment of the $8 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. In-Stat analysts gain exceptional insight into geographic market places and specific technologies within markets such as electronics, cable and wireless. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.


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