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Motorola’s Enterprise Mobility Solutions Enable Retailers to Give Consumers Better Shopping Experience


New enterprise mobility offerings help retailers give customers better shopping experience while protecting consumer data

NEW YORK – NRF 2009 (Booth #1623) – The Enterprise Mobility business of Motorola, Inc. (NYSE: MOT) today announced new retail solutions that are designed to improve the customer experience. With new advanced data capture, mobile payment, voice and wireless security solutions that improve associate productivity, protect customer data and enhance the shopping experience, Motorola is providing store associates access to information that will help yield better decisions and ultimately better business results.

“Motorola is helping retailers tailor their offerings to meet the changing needs of shoppers through secure access to data and information, when and where they need it, while offering consumers a more personalized shopping experience,” said Frank Riso, senior director of retail solutions, Motorola Enterprise Mobility business. ”With our portfolio of retail solutions Motorola can meet today’s consumer and retailer needs by empowering the store associate to transform the retail enterprise.”

Improved Associate Productivity to Reduce Customer Lines
According to a recent Motorola study, 23 percent of shoppers reported that they were unable to purchase everything they needed or wanted in stores this holiday season. Empowering store associates with the enterprise mobility tools they need to get the job done quickly and efficiently builds customer loyalty and can boost sales – especially during peak shopping times.

Motorola’s new DS9808 digital imager scanner, with its unique hybrid ergonomic form factor, helps improve associate productivity in a variety of ways. It is optimized to be used in both hands-free mode for rapid scanning of multiple items and in handheld mode for scanning items as far away as 18” that may be too heavy or bulky to be lifted on the counter. Offering the most versatile working range and fastest swipe speed of any scanner in its class, associates can reduce wait times and quickly check-out customers. With the ability to read 1D, 2D and PDF-417 bar codes, the DS9808 supports business-critical retail applications such as auto-population of forms, returns monitoring and age verification, helping to improve the customer experience and build shopper loyalty.

With Motorola’s new Total Enterprise Access and Mobility (TEAM) Express solution, customers can further improve in-store efficiencies and improve employee responsiveness by providing associates with virtually instant communications. The TEAM Express solution provides push-to-talk capability between different types of devices, including voice-capable Motorola mobile computers, bar code scanners, TEAM VoWLAN smartphones and Motorola two-way radios — ensuring workers have the right tools necessary to stay connected and remain productive. Leveraging existing WLAN infrastructure, this server-less solution provides a fast and easy to deploy path to basic interoperable voice communications. Now, associates from the shop floor to the loading dock to the warehouse can share information at the touch of a button, without the need to carry additional devices.

Motorola’s new PCI-compliant DCR-7X00-100R mobile payment module mobilizes the point-of-sale and addresses a key challenge for retail and hospitality establishments – to more quickly respond to and complete customers’ credit, debit and loyalty card transactions. By providing access to banking and customer relationship management (CRM) systems, businesses can create a mobile point of sale (MPOS) solution that is ideal for applications such as line-busting in retail stores and car rental agencies and table side payment at hospitality establishments

This new Payment Card Industry PIN Entry Device (PCI PED) for the MC70 and MC75 Enterprise Digital Assistants (EDAs) includes a PIN pad for online debit card transactions. With the new payment module, retailers can now offer customers the choice of paying with credit or debit – while taking advantage of lower transaction charges for online PIN debit transactions. The mobile payment module augments Motorola’s secure and PCI compliance-driven wireless mobility solutions portfolio.

Delivering PCI-compliant WLAN Deployments for Secure Shopping
As more organizations move to a secure all-wireless enterprise, IT departments continue to respond to an increasing number of wireless security threats that can disrupt operations and affect the bottom line. Firewalls for wired infrastructure have matured to provide comprehensive security for wired networks, but are blind to many attacks initiated within the wireless networks, putting confidential consumer data at risk.

The industry’s first Wireless Firewall from Motorola provides clean separation between wireless and wired networks, as required by the latest Data Security Standards enforced by the Payment Card industry. In conjunction with Motorola AirDefense wireless IPS, it ensures that shoppers’ sensitive personal information and credit card data is safeguarded at all times with unparalleled traffic inspections at every network layer. The enhanced stateful Wireless Firewall is easy to deploy and integrates with leading enterprise authentication systems. Customers can leverage its built-in locationing engine to enforce user identity-, role- and location-based security policies, ensuring access to sensitive consumer data is accurately monitored and controlled. Motorola’s wireless LAN (WLAN) access points, switches and mobile computing devices support the IEEE 802.11i security standard, as mandated by the new PCI Data Security Standard (DSS) version 1.2.

Empowering Shoppers with Self-Service Solutions
As shoppers become increasingly more tech-savvy, the desire for self-service shopping capabilities is on the rise. A recent Motorola holiday survey found that of the 1 in 5 holiday shoppers who shopped in a store with a self-service price checker/kiosk, nearly one-half used the kiosk and 86 percent of those eventually purchased the checked item. Designed to empower customers with the information they need to shop more effectively, Motorola’s new MK500 is a compact, affordable micro kiosk designed to run in-store, self-service applications such as price check, gift card balance look-up and loyalty card point balance data. With a focus on improving customer satisfaction, the MK500 Micro Kiosk enables shoppers to retrieve the information they need to make more informed purchase decisions. Designed to be mounted just about anywhere in the store, the MK500 enables customers to quickly find the information they need without seeking a store associate. In turn, retailers can more strategically deploy associates on the sales floor to help them spend more time selling products and fielding customer inquiries.

Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit


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