Orange Advertising Network wins ViaMichelin’s advertising sales account
Orange to sell advertising space on the ViaMichelin website from 2009
• Orange advertising sales teams now named: « Orange Advertising Network »
From 1st January, 2009, the Orange Advertising Network will be responsible for ViaMichelin web advertising sales for France, the UK and Poland. In France, ViaMichelin has over 6.8 million internet users which represents more than one out of every five French web users . In France, this will be the first site in the Orange Advertising Network after the orange.fr and voila.fr portals. The addition of the ViaMichelin site to Orange’s advertising network will give advertisers potential access to 70% of French internet users.
“Through our association with Orange and their close customer relationships, we can now provide travel and automotive advertisers an essential and powerful service that will forge strong links with customers”, explains Guislain d’Hauteville, ViaMichelin’s European Website Sales Manager"
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