iLoop Mobile Runs Interactive SMS Contest, Quiz and Mobile Trivia Programs Live During Silicon Valley Football Classic

SAN JOSE, CA -- Dec. 28, 2004 -- iLoop Mobile today announced that the Silicon Valley Football Classic (SVFC) has selected iLoop Mobile as their mobile interactive partner for SVFC’s 5th annual bowl, where Northern Illinois University Huskies and Troy University Trojans will face off at the San Jose Spartan Stadium Thursday, December 30 at 8:00 p.m. (PST). iLoop Mobile, along with sponsoring an SMS ticket give-away, will host an SMS “On-field Photographer Contest” and SMS sports trivia quizzes throughout the game.

Silicon Valley Football Classic organizers and sponsors can establish a one-to-one relationship with their audience with iLoop Mobile’s interactive mobile solutions. Prior to the game, fans simply text Huskie or Trojan to 63459 to win free tickets courtesy of iLoop Mobile. During the game, fans will be invited to play the On-field Photographer SMS contest. Fans will also have the opportunity to play a series of trivia games via SMS for the chance to win instant and grand prizes.

“The addition of iLoop Mobile’s interactive mobile platform to our pre-game promotions and live game events provides us with our first chance to directly interact with the fans before, after, and during the game,” said Daniel Fenton, President and CEO of San Jose Convention & Visitors Bureau as well as President of Silicon Valley Football Classic. “Football fans are invited to participate in our mobile campaigns through inserts in our newspaper advertising, game program, PA announcements, and scoreboard messages. Prizes from HP and other sponsors will be awarded.”

By leveraging the mobile channel, and providing an avenue for people to interact irrespective of time or place through the mobile phone, companies are able to build and nourish strong communal relationship with their fans, customers, and prospects. “iLoop Mobile is happy to support the local community, and help SVFC enrich the fans’ overall experience during the game by fostering interaction between the fans, teams, and game sponsors,” said Michael Becker, President of iLoop Mobile. “Adding a mobile dimension to existing promotion and media programs for community efforts like SVFC is an excellent way to engage fans and generate loyalty.”

In the United States there is a clear trend towards increased consumer adoption of premium mobile services, such as text messaging (a.k.a SMS), picture messages, mobile games, and ringtone downloads and related mobile services. Brands, media, and marketers leverage the mobile channel to develop brand awareness, customer loyalty, and revenue. In 2004 alone, over 30 billion text messages will be exchanged across United States mobile networks, a 1000% increase over 2 years ago, and according to Forrester Research this number will double as early as 2007.

For details on the SVFC and our mobile campaigns, and how the mobile channel can work for you, visit www.iloopmobile.com/svfc.

About The Silicon Valley Football Classic

The Silicon Valley Football Classic (SVFC) was conceived in 2000, to form an NCAA Division IA Football Bowl in San Jose, California. The mission of the SVFC is to utilize college football as the ultimate social platform to positively impact the City of San Jose and its surrounding communities on both an economic and philanthropic level. SVFC seeks to invest and give back to our communities by establishing long term partnerships with businesses, civic groups, schools, families and football fans through a series of year round festival of events highlighting our December Bowl. Bowl V of SVFC is scheduled for Thursday, December 30, 2004 at 8:00 p.m. PT. The game will be held at San Jose State University’s Spartan Stadium, and will be televised nationally on ESPN2. For more information on the SVFC, visit http://www.svfootballclassic.com.

About iLoop Mobile

iLoop Mobile Inc. is a global mobile interactive application service provider (ASP). Seeking to establish an intimate one-to-one relationship with their target audience, iLoop Mobile clients use and license iLoop Mobile offerings to add a mobile dimension to traditional and new services. With iLoop Mobile’s template driven applications, new services including quiz, lottery, sweepstakes, polls, voting, gaming, social networking, and content subscription services can be set up in a matter of minutes. iLoop Mobile is headquartered in San Jose and sits on the board of the Mobile Marketing Association. Find out more about ILoop Mobile’s private label programs at www.ishopmobile.com and its applications and services at www.iloopmobile.com.

Contact Information

Michael Becker

PR

iLoop Mobile Inc.

Contact via E-mail