Evite Launches Partnership with Real Simple
Evite (www.evite.com), the leading online invitation and social event planning service on the Web, today announced the launch of a partnership with leading lifestyle brand, Real Simple. The two brands have collaborated to create an exclusive collection of online invitations featuring the signature photography of Real Simple. The collection is now showcased on both companies’ websites – www.evite.com and http://www.realsimple.com/evite.
The partnership introduces yet another dimension to Evite’s extensive offering of invitation designs. “We are excited to expand our invitation designs with the distinctive photography of Real Simple,” said Lariayn Payne, Vice President of Marketing for Evite. “Real Simple is an exceptional brand, known for its aspirational yet accessible lifestyle solutions, and this partnership is a great fit for Evite.”
Just in time for the holiday season, the collection launched with twenty-five invitation designs featuring photography themed to a variety of occasions, including timely designs for Holiday and New Year’s festivities. In addition to the seasonal themes, the assortment also includes designs for everyday celebrations, including birthdays, cocktail parties, dinner parties, baby showers and more.
“We are thrilled to partner with Evite to integrate our signature Real Simple photography with Evite’s leading invitation technology,” said Tanya Singer, Executive Director, RealSimple.com. “The Real Simple Evite invitations are a unique opportunity not only to extend the Real Simple brand to Evite users but also to offer a smart, new service to our consumers.”
Like all Evite invitations, the Real Simple invitations are free and easy to use. The invitations are featured on Evite.com in a branded “Real Simple” gallery (http://www.evite.com/app/invitations/gallery/templates.do?theme=real_simple), on RealSimple.com in the Celebrations section of the site (http://www.realsimple.com/realsimple/gallery/0,21863,1857691-1,00.html), and also debuted in the December issue of Real Simple magazine (on newsstands now). The service will include Real Simple-branded party planning tips to help make hosting an event even easier for consumers.
Stay tuned – Evite and Real Simple will continue to build out the collection with more invitations over the next several months.
With over 20 million registered users, Evite (www.evite.com) is the leading online invitation and social event planning service on the Web. Evite helps hosts get their parties started with hundreds of stylish invitation designs that are free and easy to use. Evite facilitates more than 6 million parties, get-togethers and gatherings every year, for which over 210 million, forest-friendly Evite invitations are sent – that’s over 24,000 invitations every hour! In addition to invitations, Evite also offers a wealth of creative party ideas, planning checklists and other tools, which save hosts both time and money. Launched in 1998, Evite is headquartered in Los Angeles and is a wholly-owned, operating business of IAC (Nasdaq: IACI).
About Real Simple
Real Simple launched in March 2000 and has quickly become one of the industry’s biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.7 million readers per month.
Real Simple has expanded its brand promise, “life made easier,” to other platforms, including: a weekly television series, REAL SIMPLE. REAL LIFE. on TLC; a robust digital presence at www.realsimple.com; books; special issues; products sold at Target; and a syndicated newspaper column.
Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. Time Inc. is a Time Warner company.
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