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LEVI STRAUSS & CO. commemorates World Aids Day 2008


In conjunction with its 2008 World AIDS Day activities, Levi Strauss & Co. makes a grant to the HIV Collaborative Fund to support people living with HIV/AIDS around the globe in their fight for treatment, care and support.

San Francisco . Ė December 1 is recognized around the world as World AIDS Day. Levi Strauss & Co. (LS&CO.) is launching a coordinated global effort commemorating World AIDS Day in its Leviísģ retail store locations as a way to promote HIV/AIDS awareness and the importance of knowing oneís HIV status through testing.

For several weeks prior to and during the week of December 1, Leviísģ stores around the world are featuring signage and information about HIV/AIDS, and offering commemorative items consumers can wear to show their support for global attention to the issue. Leviísģ stores in several countries in Asia are supporting local HIV/AIDS organizations with the proceeds from limited-edition t-shirts and making Leviísģ branded condoms available to all shoppers. All Leviísģ store employees have received HIV-education materials, and Leviísģ brand Web sites link to local AIDS organizations and interactive tools to help consumers learn more.

In commemoration of World AIDS Day 2008 and in line with the companyís and Levi Strauss Foundationís legacy of philanthropy devoted to addressing HIV/AIDS, the company made a $50,000 grant to the HIV Collaborative Fund, an nonprofit organization that fights HIV/AIDS stigma and discrimination by creating supportive legal and policy environments and building the capacity of grassroots advocacy groups around the world.

LS&CO.ís commitment to fighting HIV/AIDS began more than 25 years ago. It continues today through the companyís and the Levi Strauss Foundationís philanthropic giving, employee volunteerism, workplace policies and practices, and LS&CO.ís HIV/AIDS Prevention, Treatment and Care Program, providing comprehensive services for LS&CO. employees and their dependents worldwide.


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