Oracle’s Siebel CRM and Oracle® CRM On Demand Each Named A Leader in Record-Centric Customer Service Software By Independent Research Firm
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Oracle’s Siebel CRM and Oracle® CRM On Demand are each positioned as a leader in the record-centric category of Forrester Research’s October 2008 independent report, “The Forrester Wave: Customer Service Software Solutions, Q4 2008.”
In Q2 2008, Forrester interviewed 29 vendors and user companies. The customer service products were segmented into record-centric, interaction-centric and process-centric categories, and they were evaluated against an average of 180 criteria and three high-level buckets: current offering, strategy and market presence.
Siebel CRM scored the highest in current offering and market presence within a field of 14 total record-centric products evaluated.
Forrester Research’s report states that Siebel CRM “leads with broad and deep functionality, much of which is available to users of the Oracle CRM On Demand offering. The breadth of functionality includes interaction management, field service and workflow with all customer interaction being guided by underlying entitlements and corporate relationships. Oracle Siebel is very strong across field service management capabilities – core field service and mobile in particular.”
The report also states that Oracle CRM On Demand “competes with other SaaS vendors, providing faster time-to-value, good usability and lower upfront costs. Oracle CRM On Demand is innovating with new capabilities such as Social CRM (Fusion Edge applications) to increase collaboration, innovation and adoption of CRM within organizations.”
“Oracle CRM On Demand and Oracle’s Siebel CRM are each taking their positions as a leader in Forrester Research’s prestigious ‘Forrester Wave,’” said Oracle Senior Vice President of CRM Anthony Lye. “Through constant innovation and unyielding dedication to investment, Oracle’s Siebel CRM and Oracle CRM On Demand each will continue to be a leader and give organizations the best choice and value for powerful customer service functionalities.”
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