Healthy Eating Expert Ellie Krieger Joins Yoplait Yo-Plus to Raise Awareness of Digestive Health

Ellie Krieger offers healthy eating tips to stay balanced through the holidays

Registered dietitian, celebrity chef, and New York Times best-selling author Ellie Krieger, of Food Network fame, joins Yoplait Yo-Plus in spreading the word on the benefits of digestive health. Yo-Plus contains live and active probiotic cultures specifically designed for digestive health and can naturally regulate the balance of microorganisms in the digestive system when eaten daily.

With the holidays approaching, the majority of revelers wait until after the first of the year to embrace healthy eating habits, but nutrition expert Ellie Krieger provides “Healthy Eating Tips to Stay Balanced through the Holidays” for maintaining healthy habits throughout the season, rather than just after January 1.

“Keeping your digestive system on track is an important part of healthy living,” said Krieger. “Maintaining positive lifestyle habits are especially important throughout the holidays, which are fraught with high stress situations and excessive eating.”

Among Ellie’s holiday-related secrets to success is eating intuitively, opting for foods rich in nutrients, staying active to balance holiday intake and maintaining good digestive health.

Yo-Plus contains a blend of probiotic cultures and a natural fiber which, when eaten daily, may help consumers regulate their digestive system. When compared side-by-side with Dannon™ Activia™, both Yo-Plus and Activia contain active probiotic cultures and both are a good source of calcium (Yo-Plus provides 15 percent of the recommended Daily Value). However, only Yoplait’s Yo-Plus has the added benefit of dietary fiber, with three grams per 4-ounce serving, which provides additional digestive health benefits, plus vitamins A and D (10 percent of the recommended Daily Value).

“Yo-Plus contains the added benefit of probiotics and fiber for digestive health,” said Krieger. “With no artificial sweeteners, a smooth, creamy texture, and truly delicious taste?it’s a win-win for consumers looking for healthy food choices throughout the holidays.”

Yo-Plus flavors include: Blackberry Pomegranate, Cranberry Raspberry, Strawberry, Vanilla, Cherry, and Peach. The newest Yo-Plus flavor, Blueberry Acai, will be in grocery stores in January 2009. Yo-Plus is available at a suggested retail price of $2.79 per 4-ounce cup 4-pack. For more information, please visit www.Yo-Plus.com or www.yoplait.com.

NEW Digestive Health Survey
According to a recent Yoplait® Yo-Plus™ survey, nine-out-of-ten women have become committed to their digestive health in the last five years and eight-out-of-ten prefer to regulate their digestion through foods. When considering foods that help aid digestion, women now have the option of Yo-Plus with probiotic cultures which is specifically designed for digestive health.

With women looking for more natural ways to regulate their digestion through food choices, probiotics continue to gain notoriety. In fact, according to the Yo-Plus survey, nearly two-thirds of women are familiar with probiotics, a strong indication that this health trend is gaining momentum as women become more aware of their options for healthy eating.

About General Mills
One of the world’s leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had FY2008 global net sales of US$ 14.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.