Reliance’s Zapak Looks to Seize on App Store Concept in India with Greystripe
Greystripe gets into the media game in India, furthering strategy to partner with media giants worldwide
(SAN FRANCISCO, Calif.) – November 6, 2008 – Today Greystripe, the leader in ad-supported mobile games distribution, announced their second big media partnership in less than two months. This most recent partnership is with Zapak Digital Entertainment Ltd., India’s largest online gaming company which is a part of the Reliance ADA Group, India’s largest private sector enterprise. Greystripe’s 900+ ad-supported mobile games and applications will be distributed through Zapak, which serves as India’s first and only company creating the complete value chain in online and mobile gaming, and currently has 5.1 million registered gamers. Starting with Zapak’s WAP site (http://zapak.mobi) and eventually moving to Zapak’s Website (http://www.zapak.com), Greystripe’s extensive catalog of high-quality games from premium game publishers will complement Zapak’s already strong online presence.
Zapak’s integration with Greystripe signals India’s movement towards alternative forms of distribution for popular mobile content. With everyone from Apple to Google to Microsoft launching their own versions of game and application storefronts for cell phones in the U.S., Greystripe is the only company that is providing a solution similar to an app store in India. As proven through the popularity of Apple’s App Store in America, mobile games and applications are a critical category for media companies looking to get into the mobile market. Greystripe provides Zapak with the opportunity to offer this valued entertainment for free.
“Greystripe is the global leader in ad-supported mobile game distribution and we have partnered with them to bring this unique experience to the Indian audience,” said Rohit Sharma, COO of Zapak Digital Entertainment Ltd. “We chose to work with them because they have proven the value of their rich media mobile ads to brands and they are cross-platform, which allows us to serve all of our users.”
India generated $80 million in total mobile gaming revenue in 2007 and the figure is forecast to reach $450 million by 2012, according to a July 2008 report by Gartner.1 With Indian consumers so engaged with mobile games, the market for free, quality games is undeniable. Greystripe’s Catalog Platform enables mobile websites like Zapak.com to distribute mobile content free of charge to the end consumer, supported by full-screen ads that appear before and after game play. The Catalog Platform is a hosted and customizable combination of mobile Web, Java mobile application and Internet technologies that can be tailored to the look and feel of any site.
“Our partnership with Zapak is a significant part of our global strategy to dominate mobile game distribution,” said Michael Chang, CEO and co-founder of Greystripe. “This strategic partnership aims to create the de facto destination site for mobile gaming in South Asia by serving the highest-quality games with the most engaging advertising experience.”
This partnership furthers Greystripe’s push to provide media companies around the world with ad-supported mobile games. This strategic partnership comes on the heels of a number of other high-profile deals with other media conglomerates, such as NBC in the United States.
About Zapak Digital Entertainment Ltd.
Zapak Digital Entertainment Ltd., part of Reliance Entertainment – a Reliance ADA Group company – is the only gaming company in India to create a complete value chain for Online Gaming thereby revolutionizing the gaming space. With currently over 4 million registered gamers, Zapak has created the largest database for casual gaming in the country. In its endeavor to complete the value chain, Zapak has launched Zapak Gameplexes, with world-class ambiance to provide better enabled access points (gaming cafés) to gamers. There are currently 51 Gameplexes across India, with plans to increase the number to 500 by the end of 2008. Zapak will soon launch MMOGs to complete the value chain.
About Reliance BIG Entertainment and Reliance ADA Group
Reliance BIG Entertainment is the umbrella entertainment company of Reliance ADA Group now valued at $3 billion. The Reliance ADA Group is among India’s top three private sector business houses, with a market capitalization of over US$50 billion, and net worth valued near US$10 billion. The group has a customer base of more than 100 million, the largest in India, and a shareholder base of over 8 million, among the largest in the world. Through its products and services, the Reliance - ADA Group touches the lives of 1 in 10 Indians every single day. Reliance BIG Entertainment Ltd. has three main lines of businesses - Internet and New Media, Film Entertainment, and TV Broadcasting.
For more information on Zapak, visit: http://www.zapak.com.
Greystripe is the world’s first and leading ad-supported mobile games and applications distribution platform. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, publishers to gain advertising revenue by serving ads through their games, and consumers to download high-quality games for free. Greystripe’s in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 900 game titles from 100 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 100 Catalog distribution partners and through GameJump.com, its online and mobile Web portal (http://www.gamejump.com/). Greystripe was named an AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.
For more information on Greystripe visit: http://www.greystripe.com.
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