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New Launch Aims To Add ‘Real Meat’ To Your Typical ‘How To Train Your Dog’ Website.


Wellington, New Zealand. October/21/2008
Is the typical, ‘How to train your dog’ style of website soon to be obsolete? Only time will tell as this week heralded the exciting launch of the new Dillion Fox Ltd pet website, which aims to reverse the current trend of “rampant advertising” that now seems to flourish on most pet sites and replace it with what webmaster, Gerald Ball, describes as “meaty ‘content driven articles’ that are more about training the owner, than training the dog”.

Gone are the short 400 word articles that focus on ‘quick fixes’. In place of these ‘snippets’ will be what Dillion Fox Ltd describes as, “meaty 1000 word articles that emphasise our underlying dog training philosophy of patience, common sense and a willingness to make your dog part of the family. This is obviously not something we can just ‘bottle and sell’ but we’re confident our readers will recognise where we are ‘coming from’, so when we do make a recommendation they’ll appreciate it is made with your dog in mind and comes from the heart and not from some other motive”.

Part of new look will be articles submitted by members. It is intended that these will offer ‘home advice from fellow dog lovers and ignore product promotion. Additionally guest columnist will be bought on board over the next 2 months and an RSS feed syndicated to members. Initially, the site intends to focus on the basics of how to train your dog and will specialise in puppy obedience training as well as dog crate training........but always with an emphasis on training the owner as much as training the dog.


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