Kodak Extends its Presence in the Enterprise Marketing Space, Enters into Agreement with Aprimo to Provide Comprehensive Marketing Software Solutions
Rochester, NY.- Kodak’s Graphic Communications Group (GCG) and Aprimo, Inc., now offer enterprise marketing solutions from their combined product portfolio to create a seamless, digital process for more tightly integrating brand owners with marketing and service providers.
Combined tools from KODAK Design2Launch Solutions for “Brand Content Management” and Aprimo’s Enterprise Marketing Management software enhance the relevancy and effectiveness of marketing communications and provide greater consistency and control of customers’ brands.
“There’s a great fit between the technologies, solutions and services offered by Kodak and Aprimo, and we are confident that by working with Aprimo we’ll be able to provide solutions that meet every need of marketing groups within corporate enterprises,” said Judi Hess, General Manager, Enterprise Solutions Group, GCG, Managing Director, Kodak Canada and Vice President, Eastman Kodak Company. “Together, Kodak’s and Aprimo’s solutions improve one to one targeted marketing communications, as well as supply chain collaboration, which results in increased efficiency and faster time to market, thereby optimizing the relevancy and quality of branded content.”
The agreement allows Kodak to sell the Aprimo EMM Portfolio and Aprimo to sell select products from the Design2Launch portfolio. The companies’ sales and professional services teams will work collaboratively to deliver and integrate the full suite of products to the marketplace.
“We welcome the chance to work with Kodak to build out our shared vision of fully digitized multichannel marketing,” said Bill Godfrey, Aprimo CEO. “While print solution vendors focus on specific channels, we see tremendous value in a solution that encompasses e-channels and traditional print where billions of dollars are spent. Our ultimate vision provides a digital workflow that starts with a marketing strategy and budget, and ends with an electronic or printed deliverable.”
Corporate marketing professionals now have the ability to create and catalog content and digital assets centrally while allowing access, personalization, customization, and ordering regionally and remotely in field offices. Key enterprise markets include financial services, manufacturing, consumer packaged goods, pharmaceutical, food and beverage, and automotive.
Kim Collins, Managing Vice President, CRM Agenda Manager: Marketing and Sales Strategies, Processes and Technologies, Gartner, Inc., commented, “With rapid proliferation of marketing channels, including digital ones, brand management is becoming increasingly complex for marketing organizations. Companies are struggling to become more global in their brand messages but also to provide some localization, customization and personalization capabilities to the field to improve relevancy. By combining marketing execution and brand management capabilities, companies can truly become ‘Glocal’ regardless of channel.”
The Aprimo Enterprise Marketing Management suite provides a web based service orientated architecture that offers the flexibility, configurability, and scalability required to handle all the diverse features and functions of a marketing department. It provides tools to process everything from marketing budgets to creative production plans to large customer databases. The modular design delivers a broad range of business functions in Planning & Financial Management, Production Management & Workflow, Brand Content Management, Lead Management B2B Marketing, and Campaign Management.
Design2Launch Solutions is a suite of integrated modules created to save time and money at every step of the asset creation process, from project initiation, collaboration and revision to approval and production. Kodak also brings its expertise and solutions in workflow to help customers produce highly effective marketing materials, managing variable data for targeted communications and color management to deliver consistent brand colors.
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