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MediaMelon Releases Video Overlay Network™ to Improve Online Video Profitability


~ New offering reduces distribution costs and increases revenue opportunities of video for online publishers and content delivery networks ~

San Francisco, CA – October 14 2008. MediaMelon™ ( announced the availability of the MediaMelon Video Overlay Network™ (VON), an application-layer software-enabled network to significantly improve the profitability of online videos for content distributors and their service providers while also enhancing the consumer viewing experience.

“Online video publishers and content owners who want to expand their audience are often faced with increased bandwidth costs which often exceed the revenues that could be generated from those videos. A common scenario is that as the size of the online audience increases, either bandwidth requirements increase or consumers are provided with a less-than-high-quality viewing experience”, said Kumar Subramanian, MediaMelon CEO. “MediaMelon’s technology allows publishers to generate profitable online videos, even ad-supported models, by simultaneously reducing distribution costs and increasing revenue opportunities.”

The MediaMelon Video Overlay network integrates several leading edge technologies such as multi-sourcing and adaptive streaming to improve the efficiency and visual quality of online video. MediaMelon’s unique Dynamic Content Assembly™ technology sources content from multiple locations and assembles in real-time the content for viewing, even on a slow network. Its new Predictive Forward Caching™ technology allows portions of videos to be intelligently pre-cached based on a variety of parameters helping publishers to reduce costs and improve the viewing quality for their users. MediaMelon’s ability to selectively source content from sub-networks geographically close to the viewers reduces transit costs. Also, its use of multiple protocols such as http, rtp, rtsp and p2p, decreases bandwidth costs while enabling instant and smooth playback of video content.

MediaMelon’s technology has been integrated with leading Content Management Systems, such as thePlatform and Content Delivery Networks, such as Velocix. Publishers using thePlatform can access the MediaMelon network technology seamlessly within their media publishing systems. MediaMelon also has partnered with leading advertising platforms, such as Adap.TV and Panache, to provide video publishers with instant monetization options.

"MediaMelon’s innovations in predictive forward-caching and multi-protocol delivery within standard video players, together with the highly scalable and robust content delivery network from Velocix, enables our joint video publishing customers to deliver professional-quality videos, in a secure and reliable manner anywhere around the world”, said John Dillon, Chief Marketing Officer at Velocix.

"We are using MediaMelon’s Video Overlay Network to deliver over 1500 full-length movies to our consumers across the globe”, said Mr. Ravi Shankar Kantamneni, Managing Director, ”Over 100,000 HD movies have been served profitably, on an ad-supported basis. This opens up a powerful way for us to monetize our content library. Based on the proven capabilities of the MediaMelon platform, we soon plan to deliver 12 hours of on-demand-TV programming every day on the MediaMelon Network.”

“Our partnership with MediaMelon enables our publisher customers to monetize content effectively, with unlimited choice and total control. MediaMelon’s integration with Panache enables publishers to deliver any advertising format into any Flash or Silverlight-based player, significantly improving online video profitability”, said Steve Robinson, President of Panache.

The MediaMelon Overlay Network enables content publishers and aggregators to generate profits by managing the cost of delivery while opening up powerful ways to monetize content. This combined with a very simple and straight-forward integration process on to any flash player, positions MediaMelon to significantly improve the economics of online video delivery.

About MediaMelon
MediaMelon offers an Internet Video Overlay Network (VON) optimized for delivering high quality, even high-definition, full-screen videos that can be accessed and played from a web-browser.

The MediaMelon Overlay Network reduces video distribution costs and increases playback quality dramatically, especially for high definition video by utilizing several exclusive technologies such as Dynamic Content Assembly™ technology for optimal playback response and quality, and Predictive Forward Caching™ technology for intelligently pre-loading preferred new content.

MediaMelon’s Video Overlay Network works on all leading PC operating systems, and within all leading browsers and Flash players.


 video delivery
 high definition videos
 content delivery network
 adaptive streaming

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