Everwell TV Signs for Arbitron Custom Research Study
rbitron to Measure Consumer Awareness to Digital Displays in Doctors’ Offices.
Arbitron Inc. (NYSE: ARB) announced today that Everwell TV has signed an agreement for Arbitron Custom Research studies to measure awareness to digital televisions in doctors’ offices. Everwell TV provides free digital televisions to doctors’ office waiting rooms throughout the country and broadcasts educational and entertaining programs for patients.
Arbitron will provide on-site surveys in doctors’ offices across multiple markets. The study evaluates the effectiveness of Everwell TV’s programming as well as advertising content based on various demographic characteristics. “The growing number of healthcare place-based media providers are relying on audience metrics to help them promote their brands,” said Carol Edwards, senior vice president, Custom Research.
“Healthcare specialists in particular want to provide information platforms that are geared specifically to their patient’s needs. Gauging their effectiveness will provide advertisers and content providers with the tools they need to reach their audience.
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