Discover How to Easily Include the Health Benefits of Flax in a Healthy Diet at FlaxMatters.com

A new online community focused on the uses and benefits of flaxseed recently launched at www.FlaxMatters.com, where visitors can learn simple tips and recipes for including more flax in their diets. Flaxmatters.com also educates visitors about the health benefits of flaxseed, including ALA Omega-3 fatty acids, lignans, fiber and protein.

Angusville, Manitoba – October 3, 2008 – A new resource for individuals interested in improving their health has been launched at www.FlaxMatters.com. The site offers easy-to-find information about flax including simple ways to incorporate the health benefits of flaxseed easily into a healthy diet.

Some of those benefits include flax being one of the best plant-based sources of Omega-3 essential fatty acids (“good fats”), as well as being a good source of lignans - a plant estrogen found in the husk of the seeds which studies have shown to be a powerful antioxidant that protects against inflammation.

“One of the most well-known benefits of flaxseeds is Omega-3s,” says Linda Pizzey, President of Pizzey’s Nutritionals, whose products are offered on FlaxMatters.com. “However, not everybody knows what Omega-3s really are, their beneficial effects on the human body, and how they can be worked into a healthy diet. FlaxMatters.com is about flax education as well as practical uses. We seek to educate visitors about the three most common types of Omega-3 essential fatty acids – ALA, EPA, and DHA as well as the full range of beneficial elements of flaxseed including lignans, fiber and protein. While some may be familiar with flax oil or fish oil, only consumption of flaxseed provides the full range of health benefits unique to flax.”

To help people take advantage of flaxseed health benefits, FlaxMatters.com is offering free tips on how to work flax into an average diet. “It really doesn’t take much,” says Pizzey. “Two tablespoons of milled flaxseed a day is enough to achieve its full benefits.”

Tip 1: Milled flaxseed is the best option for those wanting to take advantage of flax’s Omega-3s, lignans, fiber, protein, and mineral content. Milled flaxseed can be easily blended into smoothies or incorporated into a variety of common recipes, including baked goods and soups.

Tip 2 Milled flaxseed can also be easily added to ready-made foods, such as shaking some on cereal, mixing some into yogurt, or sprinkling flaxseeds over a salad.

Tip 3 Whole flaxseed works well to add texture to foods such as in trail mix or in breads. However, the benefits of flax seeds are strongest when milled - whole flaxseeds can be ground in a coffee grinder to expose more of the nutrients and ALA Omega-3 found in the flaxseed oil within the seeds.

Tip 4 With Pizzey’s Premium SmoothOmega Milled Golden Flaxseed, flax can even be added to beverages such as juice without any pulpy bulk, due to its fine milled texture.

Pizzey’s Premium flax products all use the patented MeadowPure process to ensure guaranteed ALA Omega 3 content and the industry’s longest shelf life – up to two years, without any refrigeration necessary.

For more tips, and significant information about the health benefits of flax, visit www.FlaxMatters.com.

About Pizzey’s Nutritionals
Pizzey’s Nutritionals is the largest high quality, food-grade flaxseed supplier in North America. The company was founded in 1991 in the heart of the flaxseed belt, and markets flax-based ingredients for baking, beverages, supplements, and animal nutrition under the MeadowPure brand which ensures the most nutritious and most stable flaxseed available in the market. The MeadowPure process allows the company to offer premium flaxseed products through a cleaning and sorting process involving electronically separating whole, plump flax seeds from damaged or dark seeds, providing a richer source of ALA. This process weeds out damaged seeds that can limit shelf life, leaving MeadowPure milled flaxseeds with a two-year life, with whole flaxseeds lasting indefinitely. The strict quality controls in the MeadowPure process also enable the seeds to be stored at room temperature, rather than having to be refrigerated (the way flax seeds traditionally have to be stored). Pizzey’s Nutritionals was acquired by Glanbia plc, an international leader in dairy foods and nutritional ingredients, in 2007.

For more information about Flax Matters, Pizzey’s Nutritionals, or the MeadowPure process please visit www.FlaxMatters.com or contact Eric Borchardt at 608-329-2800.

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