CLICKFIND: Giving small businesses a big presence online
In todayís busy online world, itís getting harder for businesses to stand out from the crowd. Clickfind is an Australian website that is helping small businesses do just that.
How? By making its business listings available to Google and other search engines, Clickfind has expanded its service well beyond that of a business directory. Businesses listed on clickfind are within reach of a wider range of Internet users, not just those who use the clickfind website. These users are not casual web surfers either; they are actively looking for products and services provided by Aussie businesses. So if a business has products and services listed on clickfind, theyíll have a better chance of being found on Google. Clickfind doesnít just promote itself on Google; it promotes Australian businesses too.
Sounds like common sense, doesnít it? Well, not all online directory services work that way. Clickfind has again proven itself to be a milestone-setter in the industry. Established directory services like Yellow Pages used to exist as completely self-contained web directories. That was was fine when Yellow Pages were the definitive source for local businesses, but times have changed. After releasing a directory comparison and some press releases back in January 2008, Yellow Pages sat up, took notice and followed suit, opening up its listings to search engines. And why wouldnít they? When you have the chance promote your customersí services more widely, you owe it to them to do just that.
Optimising listings for better search engine (SEO) performance has been a decidedly good move for Clickfind. They had the instinct to build this in from the start, and are now reaping the rewards, receiving positive feedback from users and businesses alike. Numerous small business owners say they Google their business name and suburb, and find their Clickfind listing appears on page 1 of the Google search results even though they donít have a website themselves!
To say that Clickfind provides good service is an understatement, having been recently nominated for awards such as the Fast Thinking Innovation Award and the Business Achiever Award.
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