Comcast Launches Second Annual Pink Ribbon Campaign, a Cross-Platform Video-On-Demand and Online Initiative Providing Convenient Accesst to Breast Cancer Information And Resources
Collaboration with Breastcancer.org, Lifetime Networks and Several Top Entertainment Networks Provides Informative and Inspirational Programming in the Comfort and Privacy of Home
Comcast Corporation (Nasdaq: CMCSA, CMCSK), the nation’s leading provider of entertainment, information and communications, today announced “Pink Ribbon,” a unique campaign to raise awareness and provide information about breast cancer. Comcast has created a dedicated, multi-platform video-on-demand (VOD) and online initiative that provides informational, inspirational and entertaining programs about breast cancer that can be watched right at home – with the click of a remote or a mouse.
“Through the Pink Ribbon campaign, we’re providing our customers with access to leading health experts and entertainment content in the comfort of their own homes,” said Matt Strauss, Senior Vice President, New Media for Comcast. “We’re excited to build upon the success of last year’s initiative by working with a leading breast cancer organization, Lifetime Networks and other entertainment providers to offer more than 20 hours of breast cancer-focused programming through our signature On Demand service, and at our Web sites, Comcast.net and Fancast.com.”
Viewers have access to dozens of programs about prevention, living with and surviving cancer, along with health and treatment advice. Comcast’s “Pink Ribbon” campaign offers more than 20 hours of original and entertaining content from program partners Lifetime Networks, HBO, Showtime, Logo, Bio Channel, CNN, ABC, The Style Network, Discovery Health, ExerciseTV, Parents TV, TLC and WB.
“We are so pleased to once again partner with Comcast to help millions of people learn more about breast cancer, an issue that affects millions of families across the country,” said Dr. Marisa Weiss, President and Founder of the non-profit organization, Breastcancer.org. “Comcast is clearly committed to advancing the national dialogue about breast cancer. Their support brings us so much closer to our mission of ensuring that all people can easily tap into the best medical information available to help them overcome the challenges of breast cancer.”
The partnership with Comcast and Breastcancer.org is part of Lifetime Network’s award-winning, multi-platform 14th annual Stop Breast Cancer for Life campaign for October.
“After successfully working with Comcast and Breastcancer.org last year, we are happy to once again partner with these organizations to provide high quality original On Demand programming that educates women about breast cancer,” said Lori Conkling, Executive Vice President, Distribution of Lifetime Networks. “Providing entertaining and inspirational content through the Pink Ribbon campaign supports our commitment of informing and empowering women about issues that affect their lives.”
Beginning this week and continuing throughout the entire month of October (Breast Cancer Awareness Month), Comcast customers with On Demand service will have free access to programs that will encourage and inspire women who are fighting or have survived breast cancer, including episodes of HBO’s Sex and the City, Showtime’s The L Word, celebrity bios from Bio Channel and the star-studded Lifetime Original Movie Living Proof starring Harry Connick, Jr. Living Proof tells the moving true story of Dr. Dennis Slamon, the UCLA doctor who helped develop the revolutionary breast cancer drug, Herceptin®, and his effort to keep the drug trials afloat and save the lives of thousands of women.
In addition, there are dozens of programs in categories including:
Original, exclusive programming created specifically for the Pink Ribbon campaign by Lifetime and Parents TV. Topics include how to talk to family and friends about cancer including children, and what to expect from diagnosis, treatment and recovery are also covered. Also features original workouts from ExerciseTV.
Meet the Doctors
New and original content produced by Comcast, in partnership with the University of Pennsylvania Abramson Cancer Center, provides an overview of risk factors, importance of knowing family history and tips on how to detect and defeat cancer.
Programs from Discovery Health and ExerciseTV provide in-depth information about prevention, including how to perform a breast self-exam.
TV & Movies
Special segments from TLC, The Style Network and Lifetime provide advice for patients and survivors from demonstrations on how to wear a scarf, to tips on boosting confidence and self-esteem. Additionally, in a special episode of Style’s Dress My Nest home décor expert Thom Filicia brings new life to the living room of a recent cancer survivor and offers tips on how to use your home as a source of inspiration.
This unique and comprehensive offering is one reason why Comcast customers are currently using On Demand more than 300 million times per month. For more information about Comcast’s services, customers can visit www.Comcast.com.
Pink Ribbon Online
Comcast also will feature most of the Pink Ribbon programs available On Demand on its Web sites at Comcast.net and Fancast.com including, episodes of Sex and the City, The L Word, Whose Wedding is it Anyway?, One Tree Hill and profiles of celebrities who have battled breast cancer from Bio Channel. Pink Ribbon programs will be accessible on Comcast.net at www.comcast.net/pinkribbon, and on Fancast.com by clicking on the Pink Ribbon logo.
In addition, in partnership with Snapfish.com, Comcast will donate 30 percent of proceeds on all photo calendars and Pink Gives! stationery items purchased through the Comcast Photo Center on Comcast.net during the month of October to Breastcancer.org.
Both Comcast.net and Fancast.com are operated by the Comcast Interactive Media, the division of Comcast that develops and operates internet businesses focused on entertainment, information and communication. Comcast.net is the main portal for Comcast’s high speed internet customers and garners over 3.7 billion page views and 17.6 million unique visitors per month, and Fancast.com is the premiere online destination that enables users to watch, manage and find entertainment content wherever it is available.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.