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Giorgio Armani and Samsung inspire the world again with the innovative Emporio Armani Samsung Mobile, “NIGHT EFFECT”


MILAN – Giorgio Armani, one of the world’s leading fashion and lifestyle design companies, and Samsung Electronics, a leading producer of mobile phones, today unveiled the Emporio Armani Samsung Mobile, NIGHT EFFECT.

Designed by Giorgio Armani and made by Samsung Electronics, the Emporio Armani Samsung Mobile will meet the needs of young consumers with active and fashionable lifestyles for whom music is an essential part of everyday life.

Equipped with AMOLED display and a LED light effect on the side of the bar, the Emporio Armani Samsung Mobile, is a sleek and slim music-dedicated mobile. A LED light on the side lights up in a fabulous red, green or blue color every time the user is called, or makes a call.

Giorgio Armani said, “Those who love Emporio Armani also often love nightlife – they like going out in the city, after dark, when the bright lights of a modern metropolis illuminate the streets, after making the whole place look like a glamorous nightclub. For this young, cool, and social crowd, the “NIGHT EFFECT” mobile is the perfect accessory. It allows them to keep in touch with their friends; it looks modern and chic, and glows when active; and it has been created specifically for easy management and use of music files. It really is a mobile designed for colorful talk and music on the move.”

Geesung Choi, President of Telecommunication Business, Samsung Electronics said, “The NIGHT EFFECT is another evidence of Samsung’s dedication of consumers’ needs of style and features for their mobiles.”

“Following the successful launch of Giorgio Armani Samsung Mobile last year, the NIGHT EFFECT, Emporio Armani Samsung Mobile, is the commitment of more than a year long partnership with Giorgio Armani. We are very confident that NIGHT EFFECT will redefine the mobile experience of the fashion conscious, young professionals. Welcome to a creative vision that transcends the boundaries between fashion and technology, ushering in the new era of high tech-chic, ” he added.

Its signature illuminating LED around the edge was come up from Giorgio Armani’s trips to Tokyo where he recently opened a ten-storey concept store, the Armani/Ginza tower, which is lit-up on the outside with decorative lights in the shape of bamboo leaves.

“Paris may be known as The City of Lights, but Tokyo is The City of Neon Lights by night-time. It really has an exciting energy after dark, which is very Emporio Armani. A glamorous look in a modern way for the “NIGHT EFFECT” mobile phone, hence the black glossy surface.” said Giorgio Armani.

The 2.2-inch QVGA AMOLED screen maximizes the user’s visual experience with an unmatched range of hues and deeper, richer colors, providing for an exceptionally vivid view.

The sleek body of the NIGHT EFFECT is designed to provide for a soft-to-the-touch, rubber-like feel and a hair-lined key pad and reinforced glass display offer a simple, yet sturdy elegance. The Emporio Armani logo in metal is prominently adorned on the back with a hidden external speaker.

Along with the outer appearance of the phone, the graphical user interface (GUI) and audio user interface (AUI) including a selection of special Emporio Armani compositions as ringtone, also reflect Emporio Armani’s consistently sophisticated style.

The handset even comes complete with Emporio Armani branded neck strap and earphone for easy, stylish transport and Armani-designed CD-like fabric package case.

The NIGHT EFFECT mobile is a clearly featuring many music-centric features and a user-friendly music-control key, along with the pleasure of music in all popular formats plus FM radio.

Besides listening to music to snapping photos and video with the embedded 3 Megapixel camera, NIGHT EFFECT will satisfy users with the combination of standard 3.5φ audio jack, and support for compatible microSD cards plus 120MB internal memory.

NIGHT EFFECT offers an enhanced multimedia experience with fast HSDPA networks. Downloading large files, streaming videos, and even holding video conversations are easier than ever with speeds as fast as 3.6Mbps. With Bluetooth® 2.0 and USB 2.0, users also will be connected to a range of peripherals including wireless headsets and mobile printing.

With black and white color options, the NIGHT EFFECT will be available in major European countries from November.

After being launched in Europe, the phone will come to South East Asia and Middle East Asia in this year.

For more information, please visit

About Giorgio Armani S.p.A.

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa. The Group’s exclusive retail network currently comprises: 73 Giorgio Armani boutiques, 12 Armani Collezioni stores, 140 Emporio Armani stores, 168 A/X Armani Exchange stores, 18 AJ | Armani Jeans stores, 7 Armani Junior stores, 1 Giorgio Armani Accessori, 1 Emporio Armani Accessori store and 33 Armani Casa stores in 46 countries. The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world’s most important cities and destinations.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit


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