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i-Dweller rental program targets broke Manhattanites


i-Dweller rental program targets broke Manhattanites
by Kirby Sommers
September 21, 2008

The best part of finding an apartment has never been the broker fees. Within the last several years landlords have opted out of “exclusive listings” and are now quite content with “open listings:” meaning every 20-something who puts in 45 hours in some ubiquitous real estate course and nails a salesperson’s license has the ability to show apartments to renters and charge 15% for their “skills”.

My sister-in-law and I give each other grimaces as yet another Manhattan renter explains that he or she has been looking for apartments through a “broker,” and might have to shell out a hefty 15% fee because they already saw the apartment of their dreams through so-and-so. But, the calls pour in anyway. Anyone who is looking for an apartment in New York City knows that even when you find one you like, you keep looking and hope to avoid paying that broker a fee. “Is there a way you guys can help me go behind the broker’s back?” One anxious would-be renter asked me wishfully just yesterday.

And the answer is no. But, if you come to us in the first place, you can avoid paying broker fees 90% of the time; and in some cases, we’ll even tell you which landlord is willing to kick in a free month, since they are not paying me, the broker.

While grandpa sits smugly in his classic six rent controlled apartment in a great doorman building on the Upper West Side, shelling out a mere $924.00 per month on rent: apartment hunters are looking for ways to save cash on the $2,300 studio apartment a dozen other people have applied for.


I created the i-Dweller program to help New Yorkers. Instead of investing in a large office with 60 salespeople, I invested in gathering landlord information and in marketing. The i-Dweller factor is sure to push a few of these newly minted salespeople into other sales positions. After all, how could a discerning city dweller be persuaded to part with a huge chunk of change when there’s a better solution? maintains a database with 1,000s of New York City landlords. The best part is we connect you directly to every landlord who has apartments in your price range and location. But, we don’t stop there. Approximately 78% of our clients move every year because of unresponsive landlords and unresolved landlord-tenant issues. i-Dweller gives prospective renters inside information. Is this a landlord you can live with? Are there violations in the building? We answer these and other questions that are just as important as price and location.

Want more information, call us 212.787.8726. Let’s see, we help you save money. Sort of a no brainer.


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