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Superlative Growth for NME, Nuts and Loaded Online in Latest ABCe Results


IPC Ignite today announces superlative ABCe results across three of its iconic brands – NME, Nuts and Loaded – as it prepares to unveil its next round of Group Product Reports on Thursday, August 14.

The audited results for June 2008 reveal major growth in unique users for all three brands, with delivering a 121% year-on-year increase, while unveils a 107% year-on-year increase and delivers a 51% increase year-on-year.

Nuts unveils a figure of 1,398,243 unique users for in June, up by 766,776 from 631,467 in June 2007. This outstanding growth has been driven by an expanded Nuts Video section, exclusive Nuts TV content and the launch of social networking platform MyNuts – and makes the fastest growing men’s lifestyle website in the UK.

Meanwhile the award-winning NME, which was named PPA Consumer Media Brand of the Year in May, also showcases sterling growth on the year, delivering 3,501,326 unique users for, up by 1,808,130 from 1,693,196 in June 2007. is internationally famous for its groundbreaking music news and features, and growth has been driven by greater multi-media coverage than ever before and a continued evolution of its video strategy.

And Loaded, the brand which set the pace for modern men’s media, can reveal a figure of 311,610 unique users for, up by 104,658 from 206,952 in June.

IPC Ignite managing director Eric Fuller says: “The numbers speak for themselves. Nuts, NME and Loaded continue to thrive online, delivering truly unique branded experiences to highly sophisticated users of different media channels. Our strategy to enrich each of the sites with bespoke multi media content is reaping tremendous results.”

NME publishing director Paul Cheal adds: “NME is dedicated to optimising cross-platform content, extending brand reach, taking its music-loving audience in new directions and offering innovative solutions for advertisers. Via its various platforms – print, NME Radio, NME TV, mobile, online, events – NME reaches up to 1.5 million music enthusiasts every week.”

Nuts and Loaded publishing director Jo Smalley adds: “ delivered over 50 million page impressions in June alone, revealing the true power of the Nuts brand online. And together, Nuts and Loaded reach over 1.7 million users every month, underlining Ignite’s success in giving men what they want across all platforms – print, online, live events, mobile and TV.”

Ignite group digital editor Anthony Thornton adds: “These results are a fine testament to the skill and ability of the teams working on the Ignite online brands. The whole team at IPC Ignite is integrated across editorial, technical, commercial and marketing in a way unsurpassed in publishing. The Ignite Digital team is a true powerhouse in online publishing: clear market leaders.”

The Group Products Reports, incorporating print and online circulation, will be published on Thursday, 14 August.

About is one of the UK’s leading websites in the men’s lifestyle and entertainment category. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. In addition, there is a wealth of exclusive broadband material to complement the NutsTV channel, which is available on Freeview channel 42 and now Sky Guide 207.

About takes Loaded magazine’s unique editorial proposition online, covering everything from girls, gadgets and games to comedy and football. The tone and look of the website captures the irreverent style that Loaded readers know and love. With additional exclusive content, including live webcams from Loaded shoots, competitions and regular Loaded blogs, the Loaded website continues to go from strength to strength.

About delivers up to the minute music news and pictures, plus exclusive content in a unique environment building on the artist access, technical innovation and passionate reputation of NME. Launched in September 1996, is the destination for music enthusiasts looking for music news, pictures, and video, plus new music, latest gigs and music reviews sought by an ever growing number of music enthusiasts worldwide.


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