Internet Marketer Shows How To Achieve A Higher Search Engine Ranking
Over 400 million searches are conducted on the Internet every day. These are people searching for information, services and products. And no business owner wants to say no to customers that are searching for them. No wonder, achieving a higher search engine ranking is on the list of goals for any webmaster these days. Well, thatís the problem right there. Since everyone is trying to rank higher, this game is now extremely competitive. Depending on the key phrases that you target, it can take months of effort and thousands of dollars to rank on the coveted first page on Google. But wait, donít get intimidated just yet. Suzanne Morrison, leading Internet Marketer and founder of the brand new informational website http://www.3stepstosearchenginesuccess.com, shows how thinking out of the box can help you achieve amazing results faster than you think.
Her approach to search engine optimization is a three step process:
Step 1: Keyword Research: Deciding what keywords to target for your website is perhaps the most important step in the process. The key is to pick keywords that are relevant to your site while finding a balance between competition/cost and search traffic for your site. Suzanne shows you how this can be done effectively using a range of free as well as commercial software tools.
Step 2: On-page optimization: This process involves optimizing the web page for your chosen keywords by placing your keywords in exactly the right places on your page. It may sound complicated, but Suzanne breaks this down into very simple steps, so that anybody with even the most basic HTML knowledge can do this.
Step 3: Link Building: Search engines and human visitors both rely on links to find your website. This is perhaps the biggest factor in search engine algorithms when they rank your siteís pages for a specific keyword.
One glance at her website reveals how simple and clear her techniques are Ė a rare find in the world of search engine optimization. Unethical practices are all too common in this market and she stresses on avoiding these and shows you why. Her inexpensive report Ten Ways To Improve Your Search Engine Ranking might be a good place to start learning these tricks.
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