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Dragons are Diamond Geezers for Delivering Traffic to I-COM client


The appearance of Clive Billing from online jewellery retailer Diamond Geezer on Dragon’s Den on BBC 2 last night was of great interest to Search Engine Optimisation company I-COM.

Mr. Billing, of ‘one of the UK’s leading online jewellery retailers’, Diamond Geezer, approached the Dragons with the hope of securing £255,000 investment in a new ‘click and buy’ add on to his jewellery and diamond ecommerce site.

The owner of Diamond Geezer grabbed the interest of the Dragons when he claimed that his website had the number 12 Google ranking for the term “diamond” and the number 9 Google spot for the term “diamond engagement ring”, listings which in fact have proven to be somewhat dubious. It is doubtful whether this appearance on Dragon’s Den therefore did anything for Clive’s website – people searching for these terms and expecting to find Diamond Geezer in the positions claimed would be duly disappointed.

I-COM client however, who have the number 9 Google listing for “diamond” and the number one Google listing for “diamond engagement ring”, saw a huge spike in traffic following the airing of the programme. saw visitor increases of 1130% and 8200% for the search terms “diamond engagement ring” and “diamonds” respectively. This just goes to show that provided your website is situated in the right place in the Google listings, it doesn’t have to be your own external marketing that can have potential benefits to your website and online business. “Any number of external forces can drive searchers to your website. This demonstrates that by investing in optimising your website ensures that you have good Google listings for key search phrases relating to your business. As the visitor increases to show, you will be in a good position for when the searchers hit”, commented Tim Roberts, Managing Director of I-COM.

I-COM is a specialist Search Engine Optimisation company based in Manchester. To speak to I-COM about how to increase visitors to your website using Search Engine Optimisation (SEO), call 0870 164 2350 or visit


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