"How to Manage Executive Perception of Trade Show Value!" Seminar will be Presented at TS2
Mike Olson, Events Manager for Raytheon and Ed Jones, President, Constellation Communication Corp. will present a case study based seminar on managing executive perception of trade show value at TS2 on July 30, 4:30 - 5:30 PM. The TS2 Conference will be held July 28-31, at the Pennsylvania Convention Center in Philadelphia.
“It is not uncommon for executives to question the value of trade shows, especially when there are hundreds of them and some are among the largest items on the marketing budget,” according to Ed Jones, President of Constellation Communication Corp. Executive opinions range from indifference to general opposition. Changing these perceptions depends upon reporting accomplishments in a framework relevant to the executive perspective. This means consistently addressing results in terms of business development, customer and partner relationship management, promotion, communication value, cost savings and other objectives held by the company.
The seminar will detail how Raytheon moved from a “Trade Show” to a “Customer Event” orientation and provide a detailed view of one of the most effective corporate trade show measurement programs at work today.
- Contact Information
- Ed Jones
- Constellation Communication Corp.
- Contact via E-mail
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