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Ahlstrom expands its wallcover range with new mid-tier application in nonwovens


Ahlstrom Corporation, global leader in fiber-based materials, expands its wallcover range with a new mid-tier application in nonwovens as a response to the global growth trend in wallcoverings. Ahlstrom introduces new wallcover substrates created from a mix of natural and synthetic fibers, which enable excellent decoration, design performance and easy processability.

The new wallcover material will be made at Ahlstromís Turin plant in Italy, and it will be available on the market during the second quarter of 2009. As previously announced, Ahlstrom has invested EUR 10 million in state-of-the art technology in its Turin plant to convert one of its paper machines for the production of these new materials.

ďThis product complements Ahlstromís existing wallcover product range, which comprises paper and high-tier nonwoven substrates, thus making Ahlstromís range by far the most comprehensive on the market. The investment is in line with our strategy to further develop the product offering and to grow our global market share in the wallcover business. Ahlstrom will thus consolidate its leading position on the global wallcover marketĒ, says Claudio Ermondi, Senior Vice President of Ahlstromís Nonvowens business.

The global market for wallcoverings is growing strongly, driven by increasing demand in Russia and China. Current colourful and bold design trends also boost the demand for medium and high-tier wallcoverings in Western Europe.

ďWithin the wallcover business, there is a clear movement to higher-end wallcoverings, lead by an increased designer interest in home decoration. Additionally, these wallcoverings also feature paste-the-wall and fast removability, which makes the process of decoration simpler and faster.Ē says Jean-Marie Becker, Vice President & General Manager, Ahlstromís Industrial Nonwovens product line.

In addition to Turin, Ahlstrom produces paper and nonwoven wallcover substrates in five other plants in Europe and the USA. Nonwoven wallcover products are part of Ahlstomís Nonwovens business area. Nonwovens comprises appriximately 28% of Ahlstromís Group net sales.


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