AMWAY RETURNING TO NORTH AMERICA | Alticor Will Be Reintroducing the Amway Brand While Phasing Out Quixtar
In 1999 the Alticor Corporation launched a new business model to replace the old Amway model. This company was called Quixtar and was said to have been launched to coincide with taking this business online. But it had widely reported and speculated at the time it was done in an effort to curb the stigma associated with the Amway brand.
While there were some nice changes and product additions to the Quixtar model, it was still the same business plan, but worse yet, the same business leaders in the Amway Motivational Organizations. These are the people who had built giant incomes by distributing ďtoolsĒ to their downline. These tools were said to educate and motivate their downline business to grow to the size of their organization. Mostly it was just rehashed stories of the big pin winners and how they got there, some of which is obviously fabricated. So in strange contrast, the very thing the parent company was trying to rid themselves of, basically got stronger cause now they didnít have to carry around the stigma of the Amway name and had a few years window before people would later connect Quixtar back to Amway.
But, as I said, there were some nice changes. First of which has to be the self-fulfillment of your monthly product delivery. The parent company has now made it possible to order and have your personal products shipped directly to you. So, now you donít have to order your products through your upline and then have a product pick up night with your downline. Many newer IBOís probably are wondering what all that is about. Ask someone who has been around for while and they will tell you what a blessing self-fulfillment was.
And there were some new products, the most popular of which has proved to be XS Energy Drink. Having personally tried this product I can say that this is a very good product that is pretty competitively priced on the energy drink market. While sales of this product in particular have improved the bottom lines of several IBOís, this is one of a very short list of products that gives a full PV/BV count for products distributed by Quixtar , not manufactured. Point being, is that you donít get as much PV/BV with products that Alticor does not manufacture. And there are no guarantees that these partnerships will remain in place.
Overall, if I were a Quixtar IBO I would be upset to learn of the ensuing name change. As I said before, many of the newer IBOís donít realize the negativity that will come to them and their business when they are re-associated with Amway. Although many people in North America already realize that the two are one in the same, you can certainly believe that there are many more that donít. And when these potential prospects do know you are an Amway IBO, instead of a Quixtar IBO, more red flags will go up.
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- Tim Cottingim
- Cottingim Enterprises
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