AT&T Delivers Live and On-Demand Performances from Coachella Valley Music & Arts Festival
AT&T blue room Kicks Off Festival Season With Exclusive Webcast of Coachella 2008
San Antonio, Texas, April 2008
Spring is in the air, and for music lovers that means just one thing — today’s hottest bands are about to heat up the stage at the Coachella Valley Music & Arts Festival (http://www.coachella.com).
AT&T Inc. (NYSE:T) announced today that the company will be offering an exclusive live webcast from the 2008 Coachella Valley Music & Arts Festival on the AT&T blue room (http://www.attblueroom.com) daily April 25 - 27. In addition, on-demand content from the festival will be available across the three screens — on blue room, on AT&T U-verseSM TV and through Cellular Video1 on AT&T wireless devices — in May.
“We are proud to consistently bring music fans opportunities to experience their favorite music in new and unique ways,” said Dan York, head of Content and Programming, AT&T Entertainment Services. “Through our agreement with Coachella, we’re able to deliver consumers with great music from this popular festival no matter where they are — on the TV, the PC and the wireless device.”
“AT&T blue room is an important part of our marketing initiatives,” said Joey Schultz, vice president of AT&T Consumer Marketing. “As we continue to deliver webcasts of today’s top music festivals, we create opportunities to introduce consumers to AT&T’s full lineup of products and service offerings.”
Other live webcasts scheduled for the year that will be offered exclusively by AT&T include:
* The New Orleans Jazz and Heritage Festival: New Orleans, May 3 - 4
* Bonnaroo Arts and Music Festival: Manchester, Tenn., June 13 - 15
* Lollapalooza: Chicago, Aug. 1 - 3
* Austin City Limits Music Festival: Austin, Texas, Sept. 26 - 28
A complete performance lineup for the webcast of Coachella 2008 will soon be available at http://www.attblueroom.com/music. Additional festival dates, performance lineups and event details will also be added to blue room throughout the next several months.
AT&T Entertainment Services is a division within AT&T that is focused on delivering innovative and unique entertainment services and multiplatform advertising opportunities across the three screens. To date, the blue room and its online channels have generated more than 135 million page views and have fueled sales of the company’s core offerings — high speed Internet, wireless, voice and video — while building an affinity for the AT&T brand in the entertainment space. For the complete array of AT&T offerings, visit www.att.com.
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