Standardized e-mail addresses @basf.com
* Standardized addresses for all employees: firstname.lastname@example.org
* Old addresses remain valid for 12 months
BASF is strengthening its international brand identity: In the future, all e-mail addresses in the BASF Group will end in @basf.com. A standardized address – email@example.com – is to be introduced for all employees. The new format will be introduced step-wise from December 5 and will be used by all Group companies with BASF in their name and which use the BASF logo in their market activities.
“Approximately 60,000 new e-mail addresses will be introduced as a result of the changeover,” explained Andrew Pike, head of BASF’s Information Services division. “The new e-mail addresses will make it even easier for our customers to contact us because the e-mail address is derived directly from the employee’s name in most cases,” he said. At the same time, BASF will introduce a number of improvements to its e-mail system, such as an additional antivirus function and a more effective spam filter for unwanted mails.
More than 80 percent of all e-mail users in the BASF Group will be affected by the change. The new addresses will be introduced region by region: From December 5 in Europe, from January 16 in South America, from February 13 in parts of Asia Pacific, and from March 6 in North America. The last employees in Asia Pacific will receive their new mail addresses in August 2006. The old addresses will remain valid for 12 months following the introduction of the new @basf.com addresses.
From December 5, 2005, you can reach your media relations contacts in Ludwigshafen at the following addresses:
- Contact Information
- Gareth Rees
- Business and financial press
- Contact via E-mail
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.