Memorex Makes Mother’s Day Memorable with Stylish New Digital Photo Frames

New frames feature eye-catching designs and interchangeable face plates to complement any mom’s favorite photos




CERRITOS, Calif.- April 2008- Make it a memorable Mother’s Day by gifting a stylish Memorex digital photo frame. Memorex, one of the most widely recognized names in the consumer electronics industry and a portfolio brand of Imation Corp (NYSE: IMN), today added two designs to its line of fashionable digital photo frames that make sharing digital photos with friends and family easy and fun. Moms and Grandmas are sure to love the Special Occasions digital photo frame that offers interchangeable baby and wedding motifs, while the Floral digital photo frame features a trendy silkscreen floral design that complements a wide range of décor styles.

“Digital picture frames are becoming so popular in the home and as gift items,” said Carla Pihowich, Memorex brand manager, Imation Corp. “Memorex has designed these frames to be a cut above the ordinary design, with feminine graphics that will delight the mom in everyone’s life. As an added treat for Mother’s Day, try preloading a frame with family photos before wrapping it up as a gift.”

Memorex Special Occasions Digital Photo Frame - Interchangeable for Life’s Stages
The Memorex Special Occasions digital photo frame features a high-gloss, white finish, plus four interchangeable inserts - one with a silver metallic finish and three with wedding, baby boy and baby girl motifs. Viewing digital photos is fun, easy and entertaining with the frame’s slideshow transition effects. The frame features a seven-inch widescreen LCD display and supports photos in JPEG format, with 480x234 screen resolution. Mom also will benefit from the ease of the included USB port and 2-in-1 memory card slot that’s compatible with Secure Digital™ and MultiMedia Card™ formats. An AC power adapter is included.

Memorex Floral Digital Photo Frame - Stylish Floral Design
The Memorex Floral digital photo frame marries style with technology. Featuring an elegant blue silkscreen floral design on a sleek brown frame, the Floral frame features a seven-inch widescreen LCD display for viewing JPEG photos in 480x234 screen resolution. Other product features include a mini USB port and cable, AC adapter, and a 4-in-1 memory card slot that supports most of today’s popular memory card formats.

Pricing and Availability
The Memorex Special Occasions (MDF0712-C) digital photo frame is available in May at K-Mart for a suggested retail price (SRP) of $89.99. The Memorex Floral (MDF0722-WLDB) digital photo frame is available in May at K-Mart stores nationwide for an SRP of $89.99.

Is it live or is it Memorex?®
Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod® electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com .
Memorex, the Memorex logo, “Is it live or is it Memorex?”, and Imation are trademarks of Imation Corp and its subsidiaries.All other trademarks are property of their respective owners.