AOL’s Platform-A Combines Advertising.com and Quigo Search Marketing Solutions

NEW YORK, NY . – AOL announced today that Platform-A now offers a combined offering of Quigo’s FeedPoint search marketing solution with Advertising.com’s OutSearch product. By combining the two solutions, Advertising.com will now offer one of the industry’s most comprehensive suites of advanced search engine marketing (SEM) services.

The complementary search offerings create one of the largest SEM businesses in the U.S., which will handle campaigns for over 100 top-tier clients across a full range of SEM competencies. Advertising.com’s OutSearch solution, powered by the award-winning AdLearn® technology, is the industry’s most advanced bid management platform for optimizing advertiser return on investment (ROI) across all keyword and paid search campaigns. Quigo’s FeedPoint solution is a sophisticated data feed management and advanced analytic tool that maximizes exposure and ROI across paid inclusion programs and comparison shopping engines. OutSearch and FeedPoint’s combined technology and expertise will provide maximum value for each dollar invested in search marketing.

“FeedPoint and OutSearch bring unique advantages to the table that, when combined, allow us to rapidly expand our ecommerce and search offerings,” said Lynda Clarizio, President of Platform-A. “Our goal is to achieve all of our client’s strategic marketing goals under one Platform-A roof so that they can tap multiple channels – our buy.at Affiliate Network, our leading display network, and now a combined FeedPoint and OutSearch SEM product suite.”

The move continues to support Platform-A’s strategy of offering a unified set of services to a broad range of online advertisers.