Viral Traffic & Viral Marketing - The free way to drive visitors to your company’s website
Viral Marketing has become an important tool in the big corporations online marketing arsenal. We see Nike using viral videos to promote to football boots.
We see car manufactures using strange & crazy viral videos (fords decapitated cat video comes to mind!) to reach segments of the market they wouldn’t usually be able to reach using main stream marketing methods.
So the question is - Why are small & medium sized business’s not taking advantage of this marketing medium to drive traffic & potential customers to their websites?
I sat down with online marketing blogger Mark Flavin from http://MarkFlavinBlog.com to find out the answer.
Flavin said it was simply a “lack of knowledge”. “There are very few barriers to using viral marketing to get traffic. The cost is low, the technology is readily available & all the hard work is done for you by the people who watch the videos & spread your message”
"The main problem is small business’s just don’t know how to go about using viral marketing. They see highly polished & well produced video & say ’I can’t afford that’ but there are so many other ways to get viral traffic.
“For example many niche business’s use viral ebooks. Six or seven page eBooks that a particular niche or industry finds interesting & it spreads like wild fire throughout the customer base as it provides valuable information for free”
Flavin also said “I recently did a post on viral marketing on my blog where can view examples of these viral ebooks & learn other viral marketing techniques you can implement for free they will drive targeted traffic to almost any website in any niche or industry”
Here’s the link to that post as many readers will be interested in seeing it:
After sitting down with Mark Flavin it became apparent that big funds or giant video studios are not necessary for a successful viral marketing campaign just some creative taught & a little knowledge of the latest viral marketing techniques.
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