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Samsung i780, New 3G Smart Phone, is Powered by the Marvell PXA310 Application Processor


Samsung Selects Marvell Processor for Accelerated Processing and Superior Multimedia Capabilities

Santa Clara, California — Marvell, (NASDAQ: MRVL) today announced that the Marvell ® PXA310 application processor is at the heart of the recently announced premium Samsung i780 smart phone. The i780 also features Marvell’s industry leading WLAN solutions with Marvell’s 88W8686 WLAN chip. Marketed in major European countries, the Samsung i780 has a sleek design packed with the latest in business and consumer features including global positioning system (GPS) navigation, fast HSDPA and EDGE connectivity, Bluetooth, full touch screen with stylus, QWERTY key pad, Microsoft Windows Mobile 6.0 Professional operating system, 2.0-megapixel camera and a front camera for video calls. The PXA310 processor also delivers full Internet browsing, MP3 music and FM radio.

“Users are eager to get the higher levels of multimedia functions and performance that the Samsung i780 will feature, all in a stylish design,” said Chul Hwan Lee, senior vice president, Samsung Mobile Communication Division. ”We looked to Marvell to give us accelerated processing and access speeds and enhanced video play back, so Samsung can offer an abundance of features like GPS, yet keep power requirements low.”

“We are pleased to expand our relationship with a leading innovator like Samsung and work with them to deliver the outstanding user experience demanded by business customers and consumers around the world,” said David Young, vice president and general manager of Marvell’s Mobile Cellular Business Group. ”Samsung is maximizing the capabilities of Marvell’s high performance, low power and scalable PXA platform to deliver some of the most advanced smart phones on the market today"

With Marvell PXA application processors, original equipment manufacturers (OEMs), original design manufacturers (ODMs) and developers can offer higher performance that is designed to allow users to see two-to-three times faster general-purpose and office application computing, web-browsing and audio/video playback than competing designs. The PXA 310 is a cost-effective solution with up to 624 MHz power-efficient compute performance, hardware video acceleration and hardware-based security and exceptional battery life.
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