Eye-fi offers wireless photo deliveryto iPhoto and support for leopard and safari.

Eye-Fi’s Wireless Memory Card for Digital Cameras Featured at Macworld

Macworld, SAN FRANCISCO, — Eye-Fi (www.eye.fi), makers of the world’s first wireless memory card for digital cameras, today announced new capabilities for Mac users, including wireless photo uploads directly into iPhoto and support for Safari and Leopard. This week, Eye-Fi will be demonstrating the Eye-Fi Card at booth number 1338 at the Macworld Conference and Expo in San Francisco.

The Eye-Fi Card allows users to wirelessly and automatically send photos directly from their digital camera to their Mac or favorite online photo sharing site using their home Wi-Fi network. The new downloadable Mac upgrade will enable iPhoto to automatically import photos uploaded wirelessly to the Mac, eliminating a manual process and saving iPhoto users time. In addition to iPhoto, Eye-Fi users can upload to any one of 19 leading online photo sharing, printing, social networking or blogging sites.

The Mac upgrade will also allow Mac users to use the Safari 3 browser to access the Web-based Eye-Fi Manager for managing card settings and upload preferences. And, it offers full Eye-Fi software and service compatibility with the new Leopard Mac OS X (10.5). The downloadable upgrade is free to current Eye-Fi Card users and will be included in new Eye-Fi Cards.

“With iPhoto, Apple has made saving and managing photos a cornerstone of the Mac experience, so adding new Mac capabilities is an important step for Eye-Fi,” said Ben Bajarin, analyst for Creative Strategies. “This new automatic import feature for iPhoto will save users time and hassle and deliver the seamless experience that Apple customers demand.”

“We know that Mac users especially cherish the kind of simplicity and effortlessness we strive for. We think this is one of the reasons the Eye-Fi Card has been so popular with Mac users,” said Jef Holove, CEO of Eye-Fi. “The Mac community is dear to us and the Mac upgrade will give Mac and iPhoto users the very best experience when saving and sharing their memories.”

The 2GB Eye-Fi wireless SD memory card for digital cameras recently won the Yahoo! Tech “Last Gadget Standing” competition at the Consumer Electronics Show in Las Vegas. The Eye-Fi Card retails for $99.99 USD. For a complete list of Eye-Fi’s activities at Macworld and for more information, please visit www.eye.fi.

About Eye-Fi, Inc.

Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi’s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include Opus Capital and Shasta Ventures. More information is available at www.eye.fi.

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For further information:

Ana Correa
Red Consultancy
(415) 618-8809
ana.correa @ redconsultancy.com