YELLOWPAGES.COM Advertisers Come to Life in Online Video Profiles
New Video Feature Offers Advertisers a New and Exciting Way to Reach Consumers Searching for Local Businesses
Glendale, California.-There’s no better way to search for that hip after-dinner spot than to drop in for a visit. Now consumers can do just that online as they search YELLOWPAGES.COM — the most preferred Internet Yellow Pages in the U.S.1 — for the local hot spots, home-remodeling services, beauty shops or any other business they might want to reach. YELLOWPAGES.COM, a subsidiary of AT&T Inc. (NYSE:T), announced today the addition of two new video products to the suite of tools that it provides advertisers to help them reach local shoppers online.
According to a recent Online Publishers Association study, 80 percent of Web users have viewed an online video ad — with 52 percent of these users taking action and 31 percent visiting the advertiser’s Web site.2
“Advertisers recognize that video can play a key role in delivering a unique and memorable message that engages the consumer and influences action,” said Matt Crowley, chief marketing officer for YELLOWPAGES.COM. “For consumers, video ads offer an easy way to connect with and learn about the local businesses they are looking for — whether they are searching online or via a mobile phone, or even with the AT&T U-verseSM television service in the future.”
YELLOWPAGES.COM’s Video Profile-Premium product includes a custom video shoot by an expert videographer and incorporates creative elements into the advertisement with input from the advertiser. An alternative product, the Video Profile, helps advertisers get up and running quickly. It offers a still-photo slideshow approach that edits images of the business together with custom voiceover and music. Both video solutions allow advertisers the extra value of being able to virally distribute their videos on the Web by embedding them into their own Web sites, as well as posting them in social networks.
Edward Forer owns a sign-making company in the Boston area, Blue Sky Signs, and recently asked YELLOWPAGES.COM to make a video for his ad. “The videographer was very good at working with my vision, combined with his knowledge and expertise,” Forer said. “I’m thoroughly impressed with the process and with the end result,” he said.
Viewing video profiles on YELLOWPAGES.COM is easy. Consumers simply click on the Watch Video text link located in business listings that have added the video feature. Consumers can also e-mail any video to their friends and save their favorite advertisers’ Video Profiles after registering on YELLOWPAGES.COM.
YELLOWPAGES.COM has introduced video advertisements in pilot markets and has now begun a nationwide rollout. For more information on YELLOWPAGES.COM’s video products and other local search products, visit www.yellowpages.com/advertising.
1 “Usage and Awareness Study,” Morpace Market Research and Consulting, May 2007; based on respondents who stated they had visited YELLOWPAGES.COM in the past month.
2 “Frames of Reference: Online Video Advertisers, Content and Consumer Behavior,” Online Publishers Association, June 2007.
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