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Kodak Sponsors “Knock It Off!” Conference, Informing Apparel and Footwear Industries on Anticounterfeiting Strategies


Rochester, NY.- Companies seeking to protect their brands from counterfeiting threats will see demonstrations of KODAK Security Solutions at the “Knock It Off!” Brands and Counterfeiting Quandary program in Long Beach, Calif., Nov. 6-7. Apparel and footwear manufacturers, retailers, and media will hear from industry and government experts on the programs and technologies that can fend off the global counterfeiting problem.

“Apparel and footwear companies at risk to counterfeiting face a worldwide dilemma that needs to be met with proactive solutions and innovative technologies,” said Steven Powell, General Manager and Director, Security Solutions, Eastman Kodak Company. “Earlier this month, we met with fashion and luxury goods media and customers in Milan, Italy, to deliver a similar message. From Europe to the U.S., KODAK Security Solutions can help companies that want to proactively protect their reputations from the global counterfeiting threat.”

Kodak will sponsor a breakfast for attendees at the conference on Nov. 7. Joining Kodak at the event will be Anovotek, LLC, a KODAK Security Solutions authorized sales representative that provides customers value added, innovative solutions that protect against counterfeiting.

The apparel and footwear industry is one of many potential applications for the KODAK TRACELESS System for anticounterfeiting, a cutting edge solution that can embed invisible, proprietary markers in products, including textiles, to distinguish genuine products from fakes. Using the TRACELESS system, manufacturers and retailers can easily and affordably reassure customers about the authenticity and quality of their goods.

“The key to preventing counterfeiting is to add a component to the product that the counterfeiters can’t find, and therefore can’t replicate,” said Powell. “That’s what we’ve done with the KODAK TRACELESS System.”

KODAK Security Solutions bring together the resources of Kodak’s vast intellectual property portfolio, along with expertise in material science, digital imaging, document imaging, and graphic communications to create a broad portfolio of products and technologies that protect against counterfeiting. KODAK Security Solutions are backed by KODAK Service and Support, with more than 3,000 professionals reaching more than 120 countries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.


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