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Fujifilm And Longs Drug Store Partner To Promote Breast Cancer Awareness


FUJIFILM U.S.A., Inc. has announced a combined effort with Longs Drugs to promote Breast Cancer Awareness throughout the month of October in more than 470 Longs Drugs in California, Hawaii and Nevada.

Fujifilm kicked off the campaign at the annual Longs Drugs LPGA Tournament in Danville, California which took place earlier this month. Approximately 60,000 people attended the Longs Drugs Challenge, and as a “Grand Slam” Sponsor of this year’s tournament, Fujifilm had a tent adjacent to the 18th green with brochures and pledge cards for Breast Screening Examinations in conjunction with Images of Health: Mammograms for a Million Moms. The program was created by Fujifilm Medical Systems, producers of the world’s most widely used digital mammography system, to raise awareness of the life-saving importance of mammography to detect breast cancer. It supports the National Breast Cancer Foundation’s (NBCF) mission to save lives through breast cancer education and programs that provide for the screening of underserved women. The campaign, through its website, is designed not only to educate and support early detection, but also to motivate, and drive over one million women to pledge to get a mammogram —statistics show that for every 1,000,000 screening mammograms, 1,000 lives could be saved by the early detection of cancer.

All Longs Drug Stores will have a month long floor display with Fujifilm QuickSnap Pink cameras that carry the Images of Health message. The QuickSnap Pink will be featured in Longs Drugs ads and in the United Rebates catalogue during October.

“It’s very important to Fujifilm to spread the word about early detection through our Images of Health program. We’re very grateful to Longs Drugs for its wonderful support of this important cause and our initiative,” said Joe Vaughey, Vice President of Marketing & Finance, Imaging Division, FUJIFILM, U.S.A., Inc.

Longs Drugs will further support this initiative with an insert in all photo processing orders throughout October. The insert has information about Images of Health: Mammograms for a Million Moms, along with a coupon for $2 off the price of the Fujifilm QuickSnap Pink camera.

“We are very proud to provide product placement, advertising and the highly visible coupon in all Longs Drugs in-store photo processing orders for the entire month of October,” said Todd Vasos, Senior Vice President and Chief Merchandising Officer of Longs Drugs. “More importantly, this effort demonstrates our shared commitment with Fujifilm to this very worthy cause.”

In addition, Fujifilm makes a financial contribution to the NBCF for every QuickSnap Pink camera sold at Longs Drug stores. Packaging displays information on the program to point women and their families to the web site to pledge for their health and obtain the valuable mammography information and breast screening resources.


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