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Why a Successful Home Business Owner Joins Reverse Funnel System and Ty Coughlin


I interviewed several people who have started a new business using what is known as a Reverse Funnel Marketing System including Rob Baxter. “It is really quite unique and would cost thousands of dollars to re-create”, said Rob Baxter, Managing Partner of Baxter Enterprises. “There is no doubt that a lot of business is being done on the internet. It’s not the people who fail in these ventures usually”, he said, “It’s the system”. By the system Baxter means a marketing system that not only informs the prospect about the business but also runs an automated marketing campaign over the next several weeks. “People are cautious these days,” Baxter continued. “They want time to digest and consider a purchase and they don’t want to be pressured. It’s the perfect system because it let’s people continue, or not, at their own pace.”

In a nutshell, by running advertisements about the product and business people are directed to the reverse funnel system. From there they continue at their own pace and either purchase the product, purchase product and join the business or they simply opt out. They typically never receive a phone call. They simply step through the information and continue if their interest is perked.

“Imagine”, Baxter said, “No phone calls, no selling, no pestering friends and family. It really works.”

To learn more about the system Baxter has provided his website and contact information below.


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