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Stockholm plays host to Internet marketing conferences


The eMetrics Marketing Optimization Summit and the Search Marketing Expo (SMX) will be held in Stockholm, Sweden from 29 October – 1 November 2007.

Search Marketing Expo and the eMetrics Marketing Optimization Summit are launching together at the newly-renovated Sheraton Stockholm Hotel, from 29 October – 1 November 2007. Both events are part of leading series that take place in a number of markets around the world.

The eMetrics Marketing Optimization Summit has been running in the USA since 2002 and is the premier event for online marketing and analytics professionals interested in optimizing the value of their website. Supported by the Web Analytics Association, the two day conference is chaired by founder and Internet marketing guru, Jim Sterne, who is also President of the WAA. It takes place 29 and 30 October, 2007.

The Search Marketing Expo (SMX) conference explores leading techniques for delivering qualified customers to websites. The event is chaired by international search expert and commentator Chris Sherman, from SMX founder Third Door Media. The Third Door team, who have been producing search conferences for 10 years, also publish the leading site on the search business, SEMPO Sweden is supporting the two day conference which takes place 31 October and 1 November, 2007.

SWEDMA, the Swedish Direct Marketing Association is supporting both conferences. Anders Kasberg, VD SWEDMA commented “The search area has fantastically developed Direct Marketing, where the customer is in the initial stage of seeking contact with the company. And we have only seen the beginning of this market. Everything indicates that this will continue to grow and we look forward to further exciting developments.”

Both conferences have packed agendas focused on optimizing the value of online marketing: SMX on bringing the right people to your website and eMetrics on ensuring they can achieve their, and your, objectives once there.

Topics covered include: website optimization, search analytics, linking tactics, optimizing dynamic web sites, SEO for multimedia, search advertising options & strategies, campaign optimization, web 2.0 optimization, public sector metrics, behavioral targeting, competitive analysis, customer experience measurement, statistical analysis, business implementation, multi-channel marketing metrics and more.

At eMetrics, marketing professionals of all levels, who have a vested interest in mapping their online marketing initiatives to their business goals, will come away with a clear picture of how to integrate web data with other marketing data to optimize the value of marketing. Attendees will learn best practices for gathering and analyzing data to gain the edge over competitors and maximize online marketing ROI.

The insightful sessions, keynotes, workshops and vendor showcases will enlighten marketing and measurement professionals of all levels on how to optimize their online efforts across the board. Attendees also have the opportunity to take advantage of the unique peer-to-peer networking that made this event so popular.

To find out more information, or to register for the eMetrics Marketing Optimization Summit, please visit

To find out more information, or to register for Search Marketing Expo, please visit


 Internet Marketing
 Search Marketing Expo
 Stockholm Sweden

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