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ProActive Software thriving in foreign markets


Technology has become a gateway to international success for many New Zealand companies operating in volatile global markets and with the continuing advancement of communication tools, international borders are no longer a massive hurdle to tackling foreign markets.

Global solutions provider ProActive Software ( have been at the forefront of New Zealand’s technology uptake for the last four years and continue to do so, expanding into more than 20 countries, during periods where the New Zealand Dollar has fluctuated and even crippled some exporters.

ProActive CEO Julian Stone has kept his finger right on the pulse during a period which has seen high stress levels and low margins for many New Zealand exporters.

Stone has done so by managing his communications with a minimal, but effective, sales team based entirely in New Zealand.

ProActive Software has continued to achieve heights most companies aim for, but fall short of due to the high costs of penetrating foreign markets such as the USA.

Stone has utilized communication tools which are readily available and low cost, if not free, and which have seen high uptakes by businesses in foreign markets.

“Through email, VOIP, Skype and video conferencing, our team can easily handle anything from individual sales enquiries to large multi-staff conference calls. Smart use of available technology allows ProActive to easily sell to global markets.” Stone says.

While the New Zealand dollar has seen some falls in recent days Stone has been able to stay competitive during the high periods by using technologies available to reduce operating costs while many other exporters have had to look for ways to cut production costs to stay competitive overseas.

Stone sees fluctuations in the New Zealand dollar as just a standard part of operating in the international market place and views efficient operating technologies as key to any business wishing to stay competitive in those markets.


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