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CI Radar Recognized as Most Innovative Service and Business Model by SoftwareCEO/CompTIA Software Innovation Awards for 2007 (SM)



CI Radar Recognized as Most Innovative Service and Business Model by SoftwareCEO/CompTIA Software Innovation Awards for 2007 (SM)

Competitor Intelligence Company honored for its groundbreaking service, breaks its silence.

ATLANTA, Aug 8 -- CI Radar, a technology-based competitor and market intelligence company, announced today that it has been named the “Most Innovative Service and Business Model” by the Computing Technology Industry Association with its SoftwareCEO/CompTIA Software Innovation Awards for 2007.

This innovation award acknowledges CI Radar’s trend-setting technology approach to 360 degree competitor tracking and web-based intelligence dissemination. Using state-of-the-art technology and professional human analysts, CI Radar provides comprehensive market insight to high-level corporate decision-makers, enabling them to reduce their business risk, make better strategic decisions, drive revenue and outperform their competitors in the marketplace.

David Sommer, vice president, CompTIA, and publisher of SoftwareCEO said, “We selected CI Radar because it stood out amongst its peers, being a first-of-its-kind technology; taking an innovative approach to competitor intelligence and presenting business with a comprehensive, economical solution to the problem of inadequate intelligence for corporate decision-makers.”

Up until today’s announcement, CI Radar has maintained a relatively low profile, limiting its client base and protecting its anonymity to further its development goals. Other than a 2006 Wall Street Journal article which also identified CI Radar as an innovative technology and quoted a CI Radar customer as saying, “I worry everyday that my competitors will find out about it,” the company has made no public announcements about its offering. Now, in light of its upcoming 3.0 release and new substantive updates to its website, today’s announcement marks a turning point in the company’s openness concerning the details of its advancement.

“In today’s competitive environment, executives are increasingly at risk of being blindsided. To date there’s been no sufficient protection against this. Good competitive intelligence not only makes you smarter and more aware, but it can mean the difference between profit and loss. By optimizing our clients’ potential and magnifying their competitor’s weaknesses, we are helping businesses compete to win in today’s marketplace,” said Mark Van Laeke, president and CEO of CI Radar.

Specifics about CI Radar’s offering are now available on their website:

About CompTIA and SoftwareCEO

With more than 22,000 member companies in over 100 countries around the world; CompTIA serves as the voice of the world’s $1 trillion-plus IT industry. SoftwareCEO, a publication of CompTIA, is resource-packed electronic newsletter and web portal built by software executives for software executives.

About CI Radar

Founded in 2004, CI Radar is the first comprehensive web-based, 24/7/365 day, economical competitive intelligence solution for business. CI Radar delivers key intelligence about competitors, prospects, partners, customers, employees, industry developments and internal threats and vulnerabilities.

Aaron Hassen, 678/680-2103, x718


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