AT&T blue room to Feature Exclusive Webcast of Lollapalooza Acts
Music fans unable to make it to the Windy City for this year’s Lollapalooza festival can still enjoy front-row access to one of this year’s hottest events through the AT&T blue room. AT&T Inc. (NYSE:T) has announced the hosting of an exclusive live webcast of the 2007 Lollapalooza concert on AT&T blue room music (www.attblueroom.com/music). AT&T will also serve as the presenting sponsor for the Chicago-based festival.
“With live webcasts of big-name performances, a streaming Lollapalooza radio station and on-site promotional opportunities for concert attendees, AT&T blue room is continuing to raise the bar when it comes to delivering unique entertainment content and experiences to the fans who appreciate them most,” said Dan York, head of Content and Programming, AT&T Entertainment Services.
From Aug. 3 through Aug. 5, 2007, the AT&T blue room will feature exclusive performances from some of the more than 130 bands taking part in this year’s Lollapalooza music festival. The final schedule of performances will be available at www.attblueroom.com/music on Wednesday, Aug. 1. Webcasts start at 12:30 p.m. each day and run through 10 p.m. CT.
Fans can now listen to AT&T blue room radio, a 24-hour streaming online station featuring interviews and performances with past and present Lollapalooza performers. Following the exclusive webcast, selected archived performances and other unique content from the events will be available at www.attblueroom.com/music for all AT&T blue room visitors.
“Lollapalooza has become a cultural icon that showcases the diversity of today’s music and exposes attendees to new artists and to new artistic mediums. In that same spirit, AT&T blue room is expanding the boundaries of live music by enabling users to access live performances online,” said Joey Schultz, vice president, AT&T Consumer. “As a global company, we’re excited to deliver top-quality performances to music fans around the world.”
As part of the AT&T presenting sponsorship, and in addition to the blue room webcast, AT&T will offer festival attendees a wide range of enhanced experiences at this year’s Lollapalooza event. At the AT&T Digital Oasis and the AT&T Experience Zone, festival attendees will have the opportunity to check out a full range of AT&T communications and entertainment services, from wireless services to AT&T Yahoo! High Speed Internet and AT&T | DISH Network. Attendees can also get tips on tasks such as downloading music, video and ringtones, as well as managing photos online.
The unique AT&T blue room experience (www.attblueroom.com/music) brings together sports fans, music lovers, and gaming enthusiasts through an online portal housing AT&T’s exclusive sports, music, gaming and entertainment content. Launched last year, AT&T blue room gives fans access to live entertainment, candid interviews, celebrity-athletes, and spirited commentary on everything from music to politics to celebrities as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences.
AT&T blue room features several groundbreaking online portals that together offer a wide range of content, such as live performances and candid interviews. The entertainment-rich AT&T blue room brings valuable attention to the Company’s core offerings — high speed Internet, wireless, voice and video — while building affinity for the AT&T brand in the entertainment space. For details about the wide array of AT&T offerings, visit www.att.com.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.