KLM sponsors single-handed yachtsman with Flying Dutchman
KLM and professional yachtsman Koen van Esch have signed on the dotted line of a sponsorship contract. KLM will be supporting Van Esch while he prepares for and participates in the Transat 2007, a biennial single-handed sailing competition spanning a distance of 4,200 nautical miles between France and Brazil, with a stopover on the island of Madeira.
On September 16, eighty single-handed yachtsmen will set sail from La Rochelle in their 6.5-meter yachts to make the grueling ocean crossing.
Before then, Van Esch will participate in the Flying Dutchman in the Transcasgogneon, which starts on Sunday between Port Bourgenay in France and Santander in Spain, and in the 24-hour IJsselmeer race on August 24 and 25.
Van Esch’s yacht is fittingly named the Flying Dutchman and both the yacht and its sails boast the color and logo of sponsor KLM.
The connection between this sailing project and KLM is easily made. Sailing is an environmentally friendly and CO2-neutral mode of transport; something KLM willingly mirrors in its proactive approach to minimizing the impact of aviation on climate change and the environment.
What’s more, the Flying Dutchman was built using modern materials and techniques; something KLM also proactively supports in the development of new aviation technology.
The Transat 6.5-meter yachting race places heavy demands on the soloists. These include independence, stamina and perseverance, guts and a pioneering spirit, and team spirit behind the scenes – qualities gladly championed by KLM.
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