Synovate appoints head of Qualitative in Spain

MADRID — Global market research company Synovate today announced the appointment of Marina Navarro as Head of Qualitative in Spain.

Navarro previously served as Project Manager of Innovation and Strategy at QUID Investigación de Mercados, managing qualitative projects for leading international and local companies. She also worked at Millward Brown Spain and Ergo Advanced Research in Madrid.

Ged Parton, member of Synovate’s Global Executive responsible for qualitative, says the company’s Spanish business has a strong heritage in this discipline. “We remain determined to keep innovation and new techniques at the heart of our qualitative offering, and so Marina will add real strength to an already successful team in Spain.”

Parton adds that Synovate is committed to being the employer of choice in qualitative research. “We are constantly looking for outstanding qualitative talent. Marina is proof that our global offer has strong appeal for qualitative researchers from boutique backgrounds.”

Based in Madrid, Navarro will report to Enrique Domingo, Managing Director of Synovate Iberia.