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Ugly Betty Wins Big at 2007 Alma Awards; AT&T blue room Offers Exclusive Backstage Access


AT&T Blue Room Hollywood Provides Exclusive Behind-The-Scenes Content from the 2007 Nclr Alma Awards

San Antonio, Texas, June 6, 2007, Some of the country’s hottest stars from the worlds of film, television and music came together for the 2007 ALMA Awards and AT&T is providing fans with an exclusive backstage pass. AT&T Inc. (NYSE: T) announced today the AT&T blue room Hollywood will provide exclusive backstage interviews and unique content from this year’s National Council of La Raza (NCLR) 2007 ALMA Awards starting today.

The AT&T blue room Hollywood ( features exclusive behind-the-scenes footage, interviews with artists and other exclusive content from this annual All-Star celebration. Hosted by Eva Longoria, the 2007 ALMA Awards featured musical performances from Beyoncé, Calle 13 and Los Lonely Boys, as well as an all-star lineup of presenters including Jessica Alba, Andy Garcia, George Lopez and Carlos Mencia.

The American Latino Media Arts Awards or ALMA Awards, showcase diversity and inclusion as a vital part of the entertainment industry. NCLR, one of the country’s largest Latino civil rights and advocacy organization, created the ALMA Awards in 1995 to promote accurate and balanced portrayals of Latino artists in the entertainment field.

“We are proud to be a part of this celebration of Latino artists and their contributions,” said Laura Hernandez, executive director Multicultural Marketing, AT&T. “This is a great opportunity for us to extend the presentation of the awards show beyond just the performances and awards to the emotion, excitement and revelry of backstage.”

AT&T blue room Hollywood is part of the AT&T blue room experience ( which brings together gaming enthusiasts, music fans, tailgaters, and the Hollywood-minded through a single online portal housing AT&T’s unique sports, music, gaming and entertainment content. Launched in October 2006, the AT&T blue room gives fans access to live entertainment, candid interviews, celebrity-athletes, and spirited commentary on everything from music to politics to celebrities as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences.

AT&T blue room features several groundbreaking online portals that together offer a wide range of content, such as live performances and candid interviews. The blue room and its online channels have helped to drive the promotion and sales of the company’s core offerings — high speed Internet, wireless, voice and video — while building affinity for the AT&T brand in the entertainment space. For the complete array of AT&T offerings, visit

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About AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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