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Greenlight Scoops Institute Of Direct Marketing Award


Greenlight Marketing and Monarch Airlines awarded a Business Performance Award

16th May 2007

Greenlight Marketing, a leading UK Search Engine Marketing (SEM) agency, has been awarded one of the marketing profession’s most sought after awards - a Business Performance Award, at the annual Institute of Direct Marketing awards ceremony.

The coveted ‘Digital Acquisition’ award recognises the use of digital media and communications technologies to acquire new customers, whether used in concert with traditional channels or in isolation. The winners were announced at the awards ceremony and Gala Dinner held on Tuesday 15th May at the London Marriott Hotel.

Andreas Pouros, Managing Director of SEO at Greenlight explained: “To be recognised by the IDM in this way is a huge honour. We are extremely pleased that the IDM now considers SEM to be such a crucial part of the modern marketing mix. The results for the Monarch Airlines campaign were fantastic and we are continuing to build on the success of the campaign.”

The IDM award comes after several recent award nominations for Greenlight who work with many of the UK’s largest companies to ensure they are implementing the most effective SEM campaigns possible, across both natural and paid search campaigns. Greenlight and Monarch Airlines were also nominated for a Travolution award earlier this year and an NMA Effectiveness award, the winners of which will be announced in June.

Ian Chambers, Monarch Airlines E-Commerce Manager, explained: “I am delighted that our SEO campaign, run by Greenlight, has been awarded a BPA Award by the Institute of Direct Marketing. Since their engagement, Greenlight have demonstrated themselves to be a valuable and committed addition to our efforts. Their work has been sincere and consistent and they have routinely delivered on their service commitments including an ROI over and above our expectations of what an SEO programme would produce.

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Notes to editors:

Greenlight is a leading search engine marketing (SEM) consultancy with a proven track record of delivering innovative, targeted and accountable search engine marketing campaigns for a broad range of market leading companies and ambitious SME’s. Offering both natural search and pay per click services here in the UK and in the US, Greenlight’s thirty strong team specialises in improving client positioning and website visibility in the top search engines, as well as driving traffic to its client’s websites. Greenlight combines unrivalled technical competence with proprietary technology. Following a best practice approach, Greenlight offers quantitative and qualitative analytics to show the true business benefits of SEM and genuine return on investment. Greenlight is the first UK SEM consultancy to launch a specialist training division, Catalyst, to educate businesses in SEM tools and techniques.


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