The Israeli Diamond Industry Looks to Wow Las Vegas
The Israeli Diamond Industry is planning on making a splash at the JCK Show with 65 Israeli companies participating. This is the one of the most important events on The Israeli Diamond Industry calendar, since the United States accounts for the largest portion of Israel’s total polished diamond exports, reaching $4.0 billion out of a total of $6.6 billion in 2006.
Israel Diamond Institute (IDI) Chairman Moti Ganz said, “The Israeli Diamond Industry is gearing up for a great show in Las Vegas. All of the Israeli exhibitors have invested huge efforts in preparing for the show and they all have wonderful collections to show. Our industry is renowned for its creativity and innovation and I’m sure that will be evident at the show.”
He added that Israeli diamond companies have learned to gear their goods to the U.S. market and to specific trade shows, and that has brought excellent results. “We’re looking forward to a wonderful show. The U.S. is our major market -- every second gem-quality diamond sold in the U.S. is an Israeli diamond – and there is no doubt that JCK Las Vegas is the most important annual show in America,” he said.
IDI Managing Director Eli Avidar said that IDI is on a marketing drive and this will be more than apparent in Las Vegas. “IDI is placing huge efforts in our marketing campaign. In the very near future we will be opening new international offices, expanding our trade show participation into new markets, launching new web-based initiatives, and rolling out the second stage of our branding campaign,” he said.
IDI will again host a large Israel Diamond Pavilion at Level One on International Drive, with 35 Israeli manufacturers and exporters exhibiting. In addition there will be 30 Israeli companies exhibiting throughout the show.
IDI will have two-fold representation at JCK with stand 50118 within the Pavilion, and stand 5049 on the upper level.
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