What Happens in Vegas...May Be Your Ticket to Fame and Fortune
LAS VEGAS - VEGAS.com and the CineVegas Film Festival are searching for the creative genius who will help create the next series of VEGAS.com national television commercials. The winner will have the opportunity to direct a national TV spot and will also receive a cash prize of $5,000. The top five contestants will be flown to Las Vegas to attend the 2007 CineVegas Film Festival at the Palms Hotel and Casino in June, where a winner will be chosen by a special judging panel consisting of celebrities, CineVegas executives and VEGAS.com honchos, winners of the TIA Odyssey Award for Best Advertising and HSMAI awards for Advertising Excellence.
“We’re opening our creative process to emerging talent, to showcase their creativity and win the chance to direct a national television commercial,” said Mike Plante, associate director of programming for CineVegas. “The CineVegas Film Festival is a perfect backdrop for budding artists, filmmakers, and creative talent.”
“We’ve won a number of national awards for our advertising and campaigns, but that doesn’t mean we’ve cornered the market on great ideas about Vegas,” said Howard Lefkowitz, VEGAS.com president. “We’re proud to work with CineVegas to provide this breakthrough opportunity to direct a spot in our next national campaign.”
Contest participants are asked to create a 30- to 60-second video spot depicting their vision for the next VEGAS.com commercial. Participants also have the option to act it out in a one-man show or enlist the help of friends. Starting on May 4th, submissions may be uploaded to www.cinevegas.com/vegascom. The submissions will be reviewed and narrowed down to five finalists. The directors will be flown to Vegas for the 2007 CineVegas Festival and to be on-hand as a winner is chosen. The winner will receive $5,000 and the chance to direct a national commercial for VEGAS.com.
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