New KODAK MARKETMOVER Targeted Sales Module Helps Digital Printers Grow Business in Specific Vertical Markets
KODAK MARKETMOVER Business Development Services now offer owners of KODAK NEXPRESS digital presses a fully integrated sales and marketing program for increasing revenues from customers in defined vertical markets.
The KODAK MARKETMOVER Targeted Sales Module provides printing companies and their sales forces with all of the essential tools to effectively market and sell into existing customers and specific industries. Features for each vertical market include segmented databases of prospects; detailed information about specific sales and marketing nuances and challenges; and customizable communication tools such as direct mail templates, advertisements, press releases, media contacts, open house materials, telemarketing scripts and presentations. These tools, easily accessed and managed through the online service, have been designed as campaigns to maximize the value of cross marketing and lead nurturing.
“The MARKETMOVER Targeted Sales Module represents the latest way that delivers on the promise of the MARKETMOVER program—helping our customers drive more business with innovative, easy to implement sales and marketing solutions,” said Kevin Joyce, Managing Director, United States and Canada, Kodak’s Graphic Communications Group. “The Targeted Sales Module is unique in the printing industry by offering our customers comprehensive turnkey marketing programs that focus on the key business challenges in targeted vertical markets.”
Perfect Printing, a full service commercial printer in Moorestown, N.J., recently added a KODAK NEXPRESS 2500 Digital Production Color Press and two KODAK DIGIMASTER EX Digital Production Systems to complement its offset capabilities. To promote its new digital printing services and expand into new markets, the company relies on the KODAK MARKETMOVER Business Development Services and has embraced the new Targeted Sales Module.
“Like most printers, we don’t have a dedicated marketing manager or the resources to develop a marketing program for our company,” said Joe Olivo, President, Perfect Printing. “By providing turnkey marketing and sales components that we can customize for our business, the MARKETMOVER Targeted Sales Module provides the needed marketing and sales support that we couldn’t implement on our own.”
Manufacturing and existing customers serve as the initial segments featured in the MARKTEMOVER Targeted Sales Module. Retail and Advertising Agencies will be added by the end of May, followed by four more verticals in 2007.
To extend the value of the MARKETMOVER Targeted Sales Module, customers can choose from several optional services available through Marketing Mentors, Inc., a provider of strategic sales and marketing support to corporations engaged in cross media applications including print, direct mail and the Internet. For e-marketing, participants can select custom landing page, automated sales routing or personalized URL capabilities. Print providers can also create a complete corporate identity package to promote their companies.
MARKETMOVER services deliver an expanded range of innovative tools, resources, and support to enable customers to maximize their return on investment in new technologies and achieve dynamic business growth. MARKETMOVER service professionals work directly with customers in developing marketing plans, training senior management and sales representatives on new business opportunities, and supporting marketing and sales programs.
The MARKETMOVER program includes the KODAK MARKETMOVER Network, powered by Four51, which provides digital printers with access to the latest technology to build partnerships with other printers and expand the opportunities to efficiently outsource projects. It matches marketing managers and print buyers with the best available resources to get jobs printed efficiently and effectively. MARKETMOVER Network members are better able to serve their customers by having access to a global network, enabling them to add new services and better manage the technology they have today.
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