NetShelter’s Branded Network Surges to 25 Million Visitors
TORONTO - Technology Vertical Network pioneer, NetShelter, Inc., has announced that in less than a year, its Branded Network (NSBN) has grown to 65 tech sites attracting 25 million global unique visitors.
NSBN has selectively grown by adding sites that are most attractive to advertisers trying to reach specific audiences of technology users. For example, it has just signed The Developer Shed Network which adds 679,000 unique global visitors. Along with NSBN’s existing stable of developer sites such as DaniWeb.com, OSDir.com, OSNews.com, ProgrammersHeaven.com, HowtoForge.com, OSWeekly and MadPenguin, the addition of The Developer Shed Network gives NSBN dominant reach to the developer community.
“NetShelter appreciates the value of our developer audience and is being very creative in presenting ways for advertisers to make an impact with our site visitors,” says Shari Caputo, SVP Marketing for Developer Shed Network. “We are very pleased to be part of NSBN.”
“We are delighted to have The Developer Shed Network on board and believe they add tremendous value for our advertisers looking to reach the influential web developer community,” says Pirouz Nilforoush, Co-CEO, Director of NSBN for NetShelter.
NSBN also added Computing.net with 593,000 unique global visitors to its IT Management audience segment. When bought in combination with NSBN portfolio sites: TheInquire.net, Geek.com and OSNews, IT Management marketers will be able to create sponsored “solution centers” including customized discussion forums, etc. a very attractive package of integrated ad opportunities for tech marketers.
By adding LetsGoDigital.org to PhotographyBlog.com and DigitalCameraReview.com, NSBN’s reach of digital camera buyers increases to over 1.5 uniques worldwide. NSBN also added www.tech-recipes.com; www.letsgomobile.org; www.uberreview.com; www.eHomeUpgrade.com; and www.wristdreams.com to its network.
NSBN, unlike other advertising networks, is the exclusive ad rep firm for all of the inventory of its partner sites and can offer advertisers a variety of branding opportunities such as full site sponsorship, home page roadblocks, page takeovers, over the page units, and pre-roll video.
“NetShelter continues to provide us with excellent service, support, and performance. Their network focuses on our core technology audience and Alienware has experienced excellent results,” says Cliff Celsor Senior Client Partner at World Media. “Our Alienware campaign runs on a set of hand-picked NetShelter sites and they have always been able to meet our goals and are always on the top of our list every time we plan a campaign.”
“We are very gratified by the growth of NSBN,” says Peyman Nilforoush, Co-CEO, Head of Agency Relations for NetShelter. “It is a reflection of the unique value we deliver for marketers by uncovering unique integrated ad opportunities that help marketers truly engage their brand with loyal target audiences of our highly influential technology and IT publishers.”
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