Descriptive Domain Names Key to Successful Online Advertising.
Ah, if only we could go back in time to 1997 and buy up all of the premium domain names on the Internet! Well, now you can, sort of.
ClickAlike.com owns the webs largest portfolio of generic and descriptive “look-alike” domains. They use alternate characters which look very much alike to spell the word or words in a highly desired domain name. For example, www.internetsearch.com can be represented as www.lnternetsearch.com, www.onlinemovies.com as www.0nlinemovies.com and www.whitehouse.com as www.vvhitehouse.com.
Premium domain name availability is troublesome to small and large businesses looking for the best real estate for their business online. Start searching for your ideal name and you will find that the domain for it is already owned by a competitor of yours, or one of many domain name investors. Moreover, recent six and seven figure price tags on generic domain name’s like, wrestling.com($500,000) and diamond.com($7,500,000) are out of reach for most businesses.
So what is an Internet business owner to do? In the ever-changing phenomenon of online marketing, search engine optimization (SEO) and Pay-Per-Click Advertising have become the keys to driving traffic to a website.
Because a Click-Alike link conveys the same meaning as the conventional character set (for example, www.incorporation.com can be represented as www.lncorporation.com), they have become an extremely important asset in driving web traffic.
How important is it? According to Jason Brook, President of Domain Name Venture Capital. ”Click through traffic appears analagous to direct navigation or “type-in” traffic. Whether they type a domain into a web browser or click on a hyperlink, it is clear that web surfers assume the most credible and direct path to what they are looking for is via a generic term domain"
“We started hearing this from SEO’s and Pay-Per-Click managers right away and we knew we had something. It’s a great way for small businesses to boost their advertising power. For minimal cost, they can use familiar-looking domain names in their advertising copy, online press releases and pay-per-click ads and forward consumers to their primary website.”
ClickAlike’s portfolio is available for sale at www.clickalike.com.
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